I have a passion for small business and I love – absolutely love – helping people get results in their business.
The most important question we need to use more in our business and in our lives.
I’ve been reading and listening to Brené Brown’s new book, Rising Strong, and I’ve done a blog about Bad Assery I In Your Life and Business, but now there is another topic I want to share with you…
One of the chapters in my new book, Pilot To Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, is near and dear to my heart – that chapter is Measure What Matters.
We don’t always measure what matters, let me give you an example…
Do you face your fear? Or, do you run for the hills?
In a recent blog on self-care I suggested we all get up and move a bit more – go out for a walk. I took my own advice and went for a walk along the rural road near the Bay of Fundy near where I live, and in the process learned a thing or two about facing fear.
The walk took me past a home down the road from my own where there were people in the yard, kids playing on a trampoline, and a cute little Pomeranian dog lounging nearby. I walk past there home a short distance before I turn around and walk back past them on my way home. All of a sudden I hear a woman yell, “JARVIS!!!!”
I turned around expecting to see the cute little Pomeranian bounding toward me. That’s not what I saw…
Hustle versus self-care can be a sensitive topic because – if you listen to some people – there is a bit of shaming that happens if you’re not working hard enough, or fast enough, or you’re not getting enough done. At least according to their standards.
If you want to write a better selling book or even a best selling book, there are seven things I’ve learned along the way to help you. These seven things can make a significant difference in your approach, results, success and overall reach when it comes time to sell the book.
I once heard New York Times Best Selling Author (and a mentor of mine) say that 95% of authors never sell more than 200 copies of their book. That’s a shame in my opinion because writing a book requires a tremendous amount of time, energy, and effort. As a first time author, I’ve not made any bestseller lists yet, but this is what my plan is – feel free to borrow!
Twitter is a really valuable tool and I have 5 Twitter strategies for business that deliver results.
I joined Twitter in May 2008 before the technology was even working very well. Early adopters are faced with that – just like we see now with Periscope. Periscope is new; there are all kinds of little glitches. Twitter used to be the same way. You used to try and tweet and you’d get the fail whale. Do you remember the fail whale? If you do, then you might have been an early adopter of Twitter.
When I started using Twitter it was all about community. You could engage with your community and you could have conversations with people. Using Twitter is how I engaged with Deepak Chopra the first time. I really liked being able to use Twitter that way.
As Twitter grew and more and more people started joining, it became less of a conversation tool and more of a broadcast or a news tool.
There are 5 (and maybe even 6!) things I know about Twitter that might be of value to you.
There is a BIG difference between being strategic versus reactive in business and that difference can have a BIG impact on things.
I have my own storyline going on right now between being strategic versus being reactive because on the other day – unexpectedly – the first copies of my book Pilot To Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales were delivered to my office. When they arrived my reaction was, “OMG! MY BOOK!”
Immediately, I shared on Facebook and I got really excited about and I opened up a shopping cart, and I did a bunch of advance-copy sales, and then…
In your business, your credibility – your reputation – is the most important commodity that you have.
It is more important than any piece of glitzy marketing you’ve ever put together. It’s more important than any piece of your stellar lead funnel. It’s more important than the design of any product or program you have.
If you are a small business owner, your credibility matters, your integrity matters, your reputation matters tremendously.
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