Are you really ready for opportunity when it hits?
Stop for a moment and imagine that you do something remarkable and all of a sudden millions of people know who you are. This happened to someone I know recently and sadly, they were not ready. They reached out and shared something with me that had thrown their name, and their business suddenly and unexpectedly in front of tens of millions of people.
They were not ready.
They did not know how to respond.
They did not have an up to date website, nor did they use social media.
Oprah Winfrey says “Luck is when preparation meets opportunity.”
Preparation is the key word in that quote. What are you doing to get prepared? What do you need to do to be prepared, really prepared for your next big opportunity?
Opportunity can strike at any time. It only takes ONE thing, one piece of content, one connection, one video for your business to go viral. You cannot make your business go viral. When it happens, it is out of your control and typically when you least expect it.
As a business owner, if you’re pushed into the spotlight suddenly, you NEED to be prepared.
If millions of people were on my website, looking at my content and my products, dang it, I’m ready!
Ask yourself these 4 questions to get a better understanding of what it really means to be “ready for the opportunity.”
1.) How is your website?
A good website needs to be current and optimized for social media. Does it look professional, and does it work well? Don’t have people arrive on your website and be disappointed – because that definitely won’t lead to sales.
2.) Are you being consistent on ALL of your social media channels?
Social media is only effective if you are active on your profiles. make sure all of your social platforms covered and complete with your content. People will want to know more about you and what you do/offer, and they’ll likely check out what you’ve been posting in the recent past. Make sure that content is appropriate and informative.
3.) Does your Facebook page accurately represent who you are and what you do?
Facebook has become a key element for businesses. Is your website information there? Do you have relevant photos and videos? It’s important to have a professional and appropriate cover photo and page picture. Something important to remember, when you are a business owner your personal social media channels are just as important to monitor as your business pages. When you hit “publish,” think about every client you’ll ever have seeing that post – if that doesn’t make you feel good, you probably shouldn’t be posting it.
4.) Are you clear on what you do/sell?
You have to be clear about what you do and what you sell throughout your website, social media, and blog posts. If someone is looking at what you’ve posted, the idea is to convert those views into sales, right? If you have millions of eyes on your business, make sure they know what they’re looking at!Are you REALLY ready for #success? #Entrepreneurs, you need to be prepared! Click To Tweet
Here’s the other thing – you can’t get ready in 24 hours.
Establishing yourself online takes a long time! It takes 6 to 12 months for most people just to create a new website. Success isn’t something that happens overnight.
Don’t pretend you’re interested in building a business – commit! Don’t attract millions of people and have them land on your website only to find out it’s not ready, or it doesn’t answer their questions. These people will also likely be emailing you and asking questions, are you prepared for that?
It’s really hard to do these things on your own, because it’s a lot of work to prepare for success! If you’re anything like me, you need someone to hold you accountable for accomplishing your goals. Find yourself an accountability partner or a mentor who can help you keep the ball rolling.
Profit Pods is my group coaching program and if you’re looking for a mentor to help you BE prepared, this might be something you would be interested in. In Profit Pods you get laser one-on-one coaching every other week – plus you get to listen and learn from other entrepreneurs. I will help you check the “I’m ready” box on all of those 4 questions.
The Internet has changed the playing field for all of us. We could all be, do, or have anything we want if we’re willing to put in the effort.
So think about it – are you really ready for success when it hits? When you work really hard, it will come. Don’t play small – the possibilities are endless.
Leave me a comment and let me know what your plan is to get ready for your big Oprah moment.
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.