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Episode 119

Value-Driven Revenue with Alan Weiss

Achieving Long-Term Success

In business, being adaptable and strategic is key. The global pandemic really pushed us to rethink our strategies and stay agile. In this episode, Alan Weiss and I are diving into the idea of transforming disruptions into opportunities and how embracing volatility can actually boost revenue.

We’ll talk about concepts like value-based marketing, building a resilient mindset, and measuring effectiveness. So, tune in to this episode to learn how to navigate change, fine-tune your strategies, and come out on top.

Adapting to Disruptions:

The global pandemic has forced businesses to reassess their long-term strategies, demonstrating the necessity for agility and quick decision-making. Financial experts foresaw a market turbulence coming, but couldn’t predict a global pandemic or its impact. You have to embrace the disruptions and volatility as offensive weapons to maximize your revenue, rather than being caught off guard.

Value-Based Fees:

One of the key concepts for you to learn is value-based fees. When you charge your value, the clients that get it will make a quick decision. That’s how they think, if you gauge what you do based on the improvement of your client and the client sees a ten-to-one return, there’s no question about it. You are providing value to your clients that benefits them and creates a long-term partnership.

Mindset and Self-Worth in Business:

Realigning your mindset and reevaluating your business role is crucial in order to gather the necessary insights to effectively assist your clients. Whether you are providing a $2,000 or $2 million improvement, it is a must for providing tailored assistance. You are a peer of the buyer and you have to see yourself this way so that you can build trust and have meaningful conversations.

Measuring Effectiveness and Demonstrating ROI:

Some industries like training programs, have a lack of measurement. Regardless, you have to demonstrate a return on investment (ROI) to your clients. I want to stress the significance of guaranteeing your clients a return on their investment through measurable metrics. When you are providing a professional service you have to justify the continued partnership through tangible results.

Embracing disruption and implementing value-based marketing strategies are key to maximizing your revenue. Learn how to adapt to disruptions, implement value-based fees, and measure your effectiveness by demonstrating an ROI.

So, are you ready to jump in and provide value for maximum revenue? Remember, success lies in your ability to adapt, leverage opportunities, and prioritize your value in all your business endeavors.

If you’re eager to learn more, check out my book, Masterful Marketing, co-written with Alan Weiss.

What’s in This Episode

  • Maximizing revenue by taking advantage of disruptions and volatility.
  • The importance of gathering necessary information to help clients.
  • Emphasizing improvement and measurable metrics in marketing material.
  • The importance of guaranteeing ROI and tangible results to clients.

What To Do Next

  1. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.
  2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  3. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week in episode 120, Alan Weiss and I discuss the launch of Masterful Marketing and how to run a successful book launch!

Books Mentioned in This Episode


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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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