Hooked In 3 Seconds: The New Content Game

Human-Centered Marketing in a Tech-Driven World

This week, we’re welcoming the queen of Facebook, Mari Smith, to She Talks Business! Known as the premier Facebook marketing expert, Mari has long shared insights on the evolving landscape of social media, human design, and the power of authenticity.

For nearly two decades, Mari Smith has been widely recognized as the leading Facebook marketing expert and a top social media thought leader. IBM even named her one of seven women shaping digital marketing. 

She is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. Mari also integrates Human Design into her social media courses to help entrepreneurs and Small and Medium-sized Businesses (SMBs) grow authentically.

In this episode, Mari and I discuss the importance of human connection in an increasingly automated world, including how Mari is weaving human design into her marketing strategies. Discover how to make your content more interesting, leverage emerging trends, and maintain authenticity amidst rapid changes. Whether you’re navigating Facebook’s new algorithm or contemplating how to integrate AI, this episode offers a roadmap to staying relevant while staying real.

If you want to deepen your understanding of social media strategy while preserving your personal touch, this episode is for you!

What’s in This Episode

• How Facebook algorithms are changing and what it means for marketers
• Why ‘interest-based’ content is overtaking follower-based content
• Tips for making your social media content more interesting and shareable
• The role of human design in marketing and how understanding yourself can improve your strategy
• Balancing AI integration with authenticity to maintain audience trust
• The impact of social media on mental health and how to stay grounded 

Watch The Full Episode 

What To Do Next

1. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
2. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where To Find Mari 

You can find Mari at her website, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X (Twitter).

Books Mentioned In This Episode 

The New Relationship Marketing by Mari Smith

Audacious: How Humans Win in an AI-Marketing World by Mark Schaefer

Don’t Snooze Your Dreams: Lessons from Life with Narcolepsy by Michelle Weger

Careless People by Sarah Wynne Williams

The Anxious Generation by Jonathan Haidt

Alone Together by Sherry Turkle

Stolen Focus by Johann Hari

Chasing Daylight: How My Forthcoming Death Transformed My Life by Eugene O’Kelly