Stop Imitating What Others Do - A black and white photo of some delicious lambchops on a plate with mushroom s and garlic.

Stop Imitating What Others Do

My husband always cooks the lamb, but this time, I decided I was going to do it. I did some research online and found the perfect recipe. It was going to be epic! Spoiler alert: It wasn’t.

I marinated the chops, sliced them exactly as the photo showed, seared them in my cast iron pan, put them in the oven for exactly the right amount of time, and let them rest, tented on a plate.

It was a disaster. They weren’t even close to being cooked when we cut into them.

Here’s what went wrong.

I followed the recipe, but I didn’t use my own judgment.

You see, every time we cook lamb chops, we cook one lollipop at a time on the grill, but the photo in this recipe showed two ribs attached in each serving.

They weren’t cooked because I followed the image I saw on the internet instead of following every step precisely.

What about you?

Have you done the same thing?

Someone has great sales, content, and/or marketing. You see the image, the video, and their snazzy copy, but you don’t really know the recipe. And when you try to copy it . . . time and time again, it falls short of your expectations.

You are not the next Tim Ferriss, Amy Porterfield, or Marie Forleo, and this is why.

They are all uniquely them.

You’ll never get the same outcomes when you try to copy what someone else is doing based on what you see and without understanding the fundamentals and foundations beneath their strategy.

At best, you might move the needle forward by a smidgen. At worst, you spend precious time, money, and energy on a perceived strategy that gets you nowhere fast and costs you self-confidence.

Instead of copying, try modeling. Try getting curious and creative about how this approach might look for you. Invest in the course, invest in the coaching, and get to the root of how the people you want to emulate do things, but don’t copy based on what you see, with no further understanding of the strategy.

That can set you back, and if you’re like me, it will leave the crispy oven-roasted potatoes and hot honey-glazed carrots cold by the time you get the main meal cooked the way it was supposed to be.

You are uniquely you for a reason. Don’t copy—model. Don’t assume—seek to understand.

Create your own recipe for success. There isn’t anyone else on the planet quite like you. Copying someone else is a copout.


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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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