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Episode 70

Marketing Masterfully with Alan Weiss

The Art of Writing Books

And just like that, we have finished the second season of a Summer of Reading! In this final episode, you will be eavesdropping on a candid conversation between Alan Weiss and I about the art of writing books. (Care to guess just how many this incredible author has published? Listen to find out—I bet it’s more than you think!) 

Not only has he written more books than anyone I know, but we are also about to launch our co-authored book, Masterful Marketing.  

Alan has mastered the art of writing books and in this installment, he shares some of his best strategies with us.

What’s in This Episode

  • Why men finish more books than women
  • How to avoid analysis paralysis
  • The thought that goes behind writing a book
  • How to know if you should write a book with someone
  • Strategies and tactics for writing books
  • The importance of making time to read

What To Do Next

  1. Join The Strategy Lab, Lisa’s insider entrepreneurial community that is learning, tackling, and coming together to support and challenge each other on all things business.
  2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  3. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week, in episode 71, we are continuing the reboot of the Masterful Marketing season, about my book, co-authored by Alan Weiss! We will talk about contemporary examples of both good and bad marketing, and of course, talk about our book, Masterful Marketing.

Books Mentioned in This Episode

Marketing Masterfully with Alan Weiss. E70

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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