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Episode 114

Ditch The Trends with Alan Weiss

Effective Habits For Sustainable Marketing

Step off the trend-wagon and forge your own path in marketing. In this episode, you will learn effective habits and strategies that have not only stood the test of time but have also surpassed the fleeting trends. Joining me is Alan Weiss, the co-author of my book, Masterful Marketing. Together, we will share invaluable insights and wisdom on how to maximize your marketing efforts for long-term success.

The Pitfalls of Following Trends

It’s easy to get caught up in the hype of the latest marketing trends. It’s more crucial to approach these trends with caution and practicality. If you blindly follow these trends, you open yourself up to limitations and potential risks that may not align with your unique goals and circumstances. To make informed decisions, explore the practical application of these trends and consider their long-term implications.

Differentiating Good Coaches from Great Coaches

The guidance you receive plays a pivotal role in your success. While there are good coaches out there, it is the great coaches who truly make a difference. A great coach focuses on helping individuals succeed, going beyond sharing their own achievements. When seeking guidance, it is crucial to surround yourself with those who prioritize your success. When you learn from the best, you build a solid foundation for your marketing.

Building Trust and Investing in Your Brand

Trust is the cornerstone of marketing success. We live in a world where skepticism runs rampant, so establishing trust with your audience is essential. Trust is not built overnight; it is built through consistent effort and investment in your brand. Investing in building a strong brand, lays the groundwork for long-term success. Your marketing strategies should revolve around creating trust and credibility, as this is what attracts and retains customers over time. Prioritizing credibility means validating your marketing claims and being transparent with your audience. When you do this, you build lasting relationships based on trust and mutual respect.

Effective Habits vs. Shiny Object Syndrome

Shiny objects and fleeting trends often compete for our attention. If you’re chasing after these trends without strategic thinking you’re creating inefficiency and wasting resources. To have sustainable marketing, it is crucial to develop effective habits that withstand the test of time. Think critically about your marketing approaches, so that you can navigate the constant changes of the industry and stay ahead of the curve. Consistency and focus on effective habits will ultimately produce your desired results.
Remember, effective habits and strategies are the bedrock of marketing success. When you focus on proven techniques, seek guidance from great coaches, invest in your brand, and prioritize authenticity, you establish a solid foundation for long-term marketing success. So step off the trend-wagon, embrace practicality, and pave your own path to excellence in marketing.

What’s in This Episode

  • Allocation of time, energy, and resources
  • Maximizing effectiveness and rewards
  • Constantly investing in and building your brand
  • Importance of building trust with your audience
  • Power of viral marketing in attracting others

What To Do Next

  1. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.
  2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  3. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week, in episode 72, Alan Weiss and I are talking all about the role of reviews and recommendations. Customers buy from people they know, like, and trust—and the same is true when it comes to researching before making a purchasing decision.

Books Mentioned in This Episode

Ditch The Trends with Alan Weiss

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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