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Episode 113

Booked For Success with Alan Weiss

Tips For Creating Impactful Books

The process of completing a book is a tremendous achievement that leaves you with a huge feeling of fulfillment and accomplishment. But in the beginning, it can feel like a monumental task that is impossible to take on. In this episode, Alan and I talk about how to break through the barriers that so many people encounter when writing books.

Alan is a renowned figure in the consulting world with over 60 books to his name, and has revolutionized the industry. I have known Alan for years and it’s always a privilege to sit and chat with him, especially when we’re talking about books and writing. Together, we collaborated on Masterful Marketing, a book that merges his expertise with my marketing knowledge, to transform marketing approaches.

Having a Clear Direction

You have to have a clear vision of the message you want to convey and the value you intend to offer your readers. Regardless of who you are, it is essential to establish a cohesive structure that guides your book. The introductory chapter will play a pivotal role in informing your readers why they should engage with your work and what they can expect to gain from it. Similarly, a well-crafted conclusion should provide actionable steps for your readers to apply the knowledge they have acquired.

Concise Communication

Tell people what they need to know and not everything that you know. Effective writing shares essential information with your readers without overwhelming them with unnecessary details. Refine your knowledge and insights into a clear and impactful message, so you can create a focused and engaging reading experience. Selecting relevant information ensures that your book remains impactful and memorable.

Benefits of Collaboration

Collaborating with others is a great way to enrich the writing process. Co-authorship, brings fresh perspectives and diverse ideas to the table, cultivating great intellectual property. There are two common approaches: one author takes the lead in writing while the other provides ideas and critiques, or the co-authors follow a structured formula where one person drafts the initial content, and the other refines and enhances it. Doing this creates a polished and impactful final product.

If you put these tips into action, you will create compelling works that resonate with their readership. Whether you are an aspiring novelist or a business owner, finishing a book is a rewarding effort that allows you to contribute to your community and leave a lasting impact on your readers.

What’s in This Episode

  • Why men finish more books than women
  • How to avoid analysis paralysis
  • The thought that goes behind writing a book
  • How to know if you should write a book with someone
  • Strategies and tactics for writing books
  • The importance of making time to read

What To Do Next

  1. Join The Strategy Lab, Lisa’s insider entrepreneurial community that is learning, tackling, and coming together to support and challenge each other on all things business.
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  3. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week, in episode 114, we are continuing the reboot of the Masterful Marketing season, about my book, co-authored by Alan Weiss! We will talk about contemporary examples of both good and bad marketing, and of course, talk about our book, Masterful Marketing.

Books Mentioned in This Episode

Booked for Success: Tips for Creating Impactful Books

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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