How to Set Prices & Get What You’re REALLY Worth

How do you price your products and services?

Are you asking for what you’re REALLY worth?

If thinking about increasing your prices causes some fear and anxiety, you should know that’s perfectly normal. In fact, in the CASH Model I talk about the fact that “Self-Confidence” always comes after “Courage”. It takes that bit of courage to raise your fees so that you can build confidence in your own value.

When you are pricing your products and services the first thing you have to think about is the value. Ask yourself:

“What is the tangible value I am creating for someone else? What is this product or service worth to them?”

If 15 minutes of time with you helps someone to overcome a major obstacle in their personal or business life – what is the value of that?

One of the easiest ways to figure out this value is to ASK. In programs like The Sales Pilot, I am constantly asking things like: “Did you make a sale this week?”, “Have you acquired a new customer?”, “Did this module help you close new or repeat business?”.

When you think in terms of the value of your product or service for someone else, it’s easier to be clear and confident in what you charge them for it. <—Click to Tweet

This week’s Shop Talk Video is all about How to Set Prices so You Get What You’re REALLY Worth. Have a look and then tell me: How have you gotten out of your own head and demonstrated the courage to charge what you’re worth?