After two years of a pandemic wreaking havoc on small businesses, followed by skyrocketing inflation, labor shortages, layoffs, and now a pending recession, many small business owners are beginning to feel like they should tap out, sell their company, and get a job.
Before you make a decision this drastic, you might want to consider a few things.
You’ve heard the news, right? Inflation is at an all-time high, the price of gas is out of control, the great resignation has left small business owners scrambling to hire, and just when you thought it couldn’t get worse, there appears to be a recession on the horizon.
Time to curl up in a ball and cry? Hold on, maybe not.
A big idea is not a strategy until you’ve formulated a plan on how to bring that idea to life. Yes, big ideas are fun, and they get your creative juices flowing with hope and possibility. However, you need to master the art of executing so you can make an idea a reality.
Most business owners are not very good at at least one of these two things:
The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients.
If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve?
Let’s start this conversation about the process of getting clients from attraction to conversion.
The list of places where you can review a business today is endless. But in a world that relies on social proof, are these reviews relevant?
You can share your opinion of a business on Facebook, TripAdvisor, Yelp, Google, and a bunch of other applications that are all vying for your opinion and thoughts.
Reviews are supposed to be a way for a consumer to know whether or not a business is doing a good job. The problem is that there is a dark side to reviews: reactionary reviews and fake reviews.
If you’re an entrepreneur, you have a LOT going on. While juggling all of your tasks and responsibilities, are you neglecting your online brand? If you are, your reputation is at stake.
The way your buyers choose to shop and interact with your business has shifted.
– You cringe at the thought of selling
– You don’t know how to ask for the money
– You expect people to say no to your offers (Rejection is no fun)
– You’re not sure if you’re pricing your products and services the right way
– You wish someone else could sell for you or better yet, that sales would just happen without any effort at all
Your habits around money will dictate your relationship with money for years to come, and chances are, it might be time to clean up your money habits.
Money is a touchy subject for a lot of people, especially women. It doesn’t have to be that way.
You own a business. You don’t have to apologize for talking about money. In fact, you should be thinking about, observing and measuring money on a regular basis.
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