Understanding Facebook Ads


Visibility of your Facebook posts has dropped drastically over the last few months but that doesn’t mean that you should abandon ship.

I know that the idea of paying for exposure on social isn’t a popular one. But, done right, you can see some truly spectacular results in a short period of time and with only a small amount of money.

The key to success with Facebook ads is to have a plan, understand your target audience, and budget for it as you would for any other advertising. <— Click to Tweet

Are you ready to learn more? Check out this week’s Shop Talk video to get started!



5 thoughts on “Understanding Facebook Ads”

  1. Heather Chernofsky

    Hi Lisa. I found this e to bvery informative. There were a number of points you talked about that I did not know about. Looking forward to your upcoming FB training.

  2. Lisa, great video. Your explanations are clear and concise. When I do a page post conversion, will there be easy to understand instructions on where to put the pixels?

    1. Thank you Wendy! Where to put the pixels is explained in Facebook help but it’s a code that needs to go into the back end of your website. You may need to get your developer to lend a hand with this.

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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