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Episode 133

Trademark and Copyright Essentials with Matthew Asbell

How to Safeguard Your Business and Intellectual Property

Ready for a deep dive into intellectual property on She Talks Business? Matthew Asbell is joining us this week and he will be talking about the intricacies of trademarks, copyright laws, and patents. Matthew is well-versed in the complexities of intellectual property law, with a background in information technology, entertainment, and medicine.

Understanding Trademarks

When you’re going through the process, it’s not only about acquiring trademarks; it’s about crafting a plan to enforce and safeguard your invaluable assets. Remember, trademark registration isn’t a one-time task – maintaining the integrity of your trademarks demands ongoing vigilance.

Intellectual Property and Copyright

Copyright isn’t just a byproduct of creation; it’s an automatic right granted to your work. There are advantages to registering copyright, especially when it comes to legal disputes. And don’t forget to attach copyright notices to your creative works as a testament to their protected status.

Strategic Trademark Registrations

Never underestimate the importance of professional evaluation and counsel in your trademark registration. With a guide, you can navigate the strategic considerations involved in prioritizing trademark registrations based on long-term plans and budget constraints.

Beyond Trademarks

Another pivotal aspect of your intellectual property strategy is the use of patents. From software to applications, physical objects, and intricate processes – patenting is a way to safeguard your innovations.

This episode will equip you with the knowledge and understanding necessary to protect your intellectual property and trademarks.

What’s in This Episode

  • Overview of trademark registration and enforcement
  • Importance of enforcing a trademark
  • Difference between trademark and copyright
  • Intellectual property considerations and benefits

What To Do Next

  1. Want to read more books? Join Thought Readers, my book club for business owners. It’s free to join in 2023, so don’t miss out on this great opportunity to learn with like-minded peers.
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Where to Find Matthew Asbell

Up Next

Next week I’ll be wrapping up the Advisor series.

Trademark and Copyright Essentials with Matthew Asbell

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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