The Ultimate Kindess Project Special Event


Help Us Get This Child Safe and Reliable Transportation to the Doctor and We Will Show You:

The Key Tools That Most Business Owners Ignore and Get People WANTING to Do Business With You!


How to Monetize Your Social Media Efforts –
from the Screen to The Register,
Get more Clients and Results
Using Social Media for your Business


By Supporting the Ultimate Kindness Project, You’ll Make a Huge Impact on the Life of a Mother and Child…

What does a miracle look like?

The Ottawa Citizen dubbed him “Kevin the Wonder Kid”.

A boy who was not predicted to live —but he does, and he does so with a bright smile and an open heart.

He is eager to watch movies, play on the computer, go out with friends and be in school. He has an active life—when he can.

And he has all of this thanks to one person. One woman who demonstrated an incredible amount of care for his life and made a conscious decision to love and care for him unconditionally—even when she was told they did not expect him to make it.

This “Wonder Kid” would not have the life he has today if it weren’t for his “Wonderful” foster mom, Kim.

Living with a life-threatening illness means you live one moment at a time – parent and child. This child has lived with oxygen 24/7. This foster mom has given and supported his desire to live 24/7.

Kevin’s second home is the hospital and it is there he has survived hundreds of visits and procedures, thousands of injections and—well, you get the picture. If not for these visits and the outstanding care he receives there he wouldn’t be with us today.

So, it really goes without saying that getting to the hospital for this family is critical to living a normal life. A reliable vehicle is more than a convenience, more than even a necessity for them. It truly does mean the difference between life and death.

Though Kim is determined and tenacious, it takes more than determination and love to care for Kevin. As he grows his needs are more complex and require more and more resources. Attending to his care is her full time job – one she holds with dignity and grace, and without the luxury of a full time income, benefits or extras.

Simple health complications that you and I wouldn’t think twice about, create a major crisis for this child.

This is why we MUST help them. They don’t need fancy transportation.

All they need is a mini van that can be equipped with a special chair lift for his wheelchair and can transport all of his medical supplies when they go out for what we would consider an everyday drive.

The van they have today is on its last legs. With over 376,542 kilometers, this vehicle is no longer reliable in a crisis situation.

Most of us will not even depend on a car with more than 100k miles to get us back and forth to work every day…

Can you imagine having to rely on an old, worn out vehicle in a family emergency? Would you worry each and every day that when your child or loved one needed care the most, it wouldn’t start or would break down on the way?

Now the Big Question…

How Can You Help Get This Child the Safe and Reliable Transportation He Needs?


It’s Simple!

Invest in helping this family and
Lisa Larter and Roger Deveau will Invest in YOU with a FREE Day of Training!

WHAT: Lisa Larter & Roger Deveau Donate a Day of Innovative Social Media Training with all proceeds going to help Kim and Kevin in “The Ultimate Kindness Project”

WHEN: Tuesday, August 28 from 8:00 to 5:00, Ottawa, ON.

8:00AM – 9:00AM – Registration/Networking

9:00AM – 12:00PM Learning session with Roger Deveau

12:00PM – 1:00PM lunch break

1:00PM – 4:00PM Lisa Larter

4:00PM – 5:00PM – Q&A Session

5:00PM – 7:00PM – Open Networking

PLUS open networking with Lisa and Roger after.

WHERE: Living at One – 160 Bank Street, Ottawa [map]


Want to Know More About The Ultimate Kindness Project? [click here]

40% of the goal has been reached…
with your help, we can make it 100%!!!

Here’s what you get when you help Kevin:

8:00 to 9:00: Check-in and networking

9:00 to 12:00: Roger Deveau teaches you a new approach to build your list, build relationships with your customers and position yourself as an expert in your industry (a $700 value):

Learn the Key Tools That Most Business Owners Ignore, and Get People Wanting to Do Business With You

Wouldn’t it be nice if people were calling you and visiting you asking you to sell them your product or service?

Wouldn’t it be great if you didn’t have to compete with your competitors on price?

What would life be like for you if you could charge more for your product or service and people would still feel like they were getting a bargain?  Sound like a dream? It doesn’t have to be.

For years I struggled to get customers, and every month I would start back at zero. I was frustrated that no matter how great my services were, I still wasn’t getting referrals!

One day, it clicked. I made a shift in the way I approached my business and everything changed. People started asking me to do business with them! They were sending me email telling me that I had to meet with their friends and family. And you know what the best part of it was? This new way to approach my business was actually easier and so much more fun than the old way.

If you want to learn this new approach for your own business, you won’t want to miss out on this exclusive training!

Here is What You Will Learn:

Part 1

  • Why appealing to fewer people will get you better results.
  • Sex matters!
  • How to identify your perfect customer.
  • How to develop ‘The Stack’, a marketing messaging system that can be applied to everything you do including: networking; your website; social media; video; promotional messages; etc.
  • How to craft your message so that people can’t wait to hear more about your business and they instantly think of people that could use your service!

Part 2

  • The power of video!
  • How to use video to build your list, build a relationship with your customers, and position yourself as an expert in your industry.
  • The 5 short videos every business owner should create in order to get noticed on Google. (I have used this technique to get over 80,000 views on YouTube!)
  • Plus, I will show you all of the tools I used to make videos quickly and on a budget!

Roger DeveauI normally charge $700 for the workshop where you’d learn these tools! I am offering them at this event as a thank you for supporting such an amazing cause. And as a bonus, I want to continue to support you.  I will be holding a live webinar after the event to keep you accountable and make sure you’re applying what you’ve learned! 

Roger Deveau is an entrepreneur, business owner, speaker, and trainer who founded Ethos Networking™, a company that provides business training and networking skills to fellow entrepreneurs. He co-founded Living at One™, a business that provides workshop training and event space to entrepreneurs, and he is a partner in a social media company that helps business people leverage social media to grow their digital influence.  He also co-created a membership website in a health and wellness niche, and he is about to launch his brand new Web Show that gets to the truth about social media.

12:00 to 1:00: LUNCH BREAK

1:00 to 4:00: Lisa Larter will teach you her 5 Step Process on how to monetize your business with Social Media ($700 value):

From the Screen to the Register: How to Monetize Your Social Media Efforts

Do you feel overwhelmed and like you are wasting precious time when it comes to Social Media? You are not alone.

In this workshop, I will show you a simple five step process that will help you once and for all understand how to monetize your social media efforts in a way that makes sense. And the magic, is you will instantly be able to relate to these five steps and walk away empowered to use this process over and over again.

You will learn how to find your ideal client on Facebook and Twitter, and how to connect with them in a way that makes sense. This alone will teach you the first part of creating not only an audience but a community.

You will leave this session understanding the step by step process that you need to monetize your social media efforts. And, you won’t feel sleazy or salesy in the process. You can be authentic and genuine.

Too many people are treating social media like it is sales media. It’s like walking into a store and the sales clerk walks up to you and says “I need to pre-approve your credit card to make sure you have money to spend before you shop.” Ah no thanks, move on.

STOP treating people like this on social media. We are social beings, we want to buy but we HATE to be sold to.

Not only will I teach you about Return on Investment, but the new R.O.I which is Return on Influence.

And I promise, no matter how confused you’ve been by Social Media, in the end it will all make sense!

Lisa Larter is the CEO and Founder of The Social Business Academy, and the Chief Social Officer for eWomenSocial Advantage. She is a Speaker, Author, International Consultant and Business Coach with a gift for teaching people just like you to use Technology, Systems and Social Media to skyrocket to success.

She coaches her clients in maximizing their potential through Social Media, Relationships, Systems and Technology. She has had the honor of working with some amazing people such as: Deepak Chopra, Arielle Ford, and Peggy McColl. Lisa has a true gift for breaking complex ideas down into simple, manageable steps that can easily be executed by small business owners to achieve their dreams of success.

4:00 to 5:00: Open Question and Answer period with Roger and Lisa

5:00 to 7:00: Networking Mixer – Join like-minded big hearts and big brains to share your insights from this day of learning and know that you made a huge impact on someone in your social community!

Add the total value of over $1200 of REAL WORLD value plus tons of incredible
bonuses for YOUR ULTIMATE KINDNESS PROJECT GIFT of only $197 today

If you can’t make it to the event but want to help, you can do so by clicking here.

Special Thanks to the Following Sponsors That Made This Event Possible:


See Lisa on CTV Ottawa Morning Live
Talking about The Ultimate Kindness Project



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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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