A crash course in building a wildly profitable business
THE LAST FREE COURSE YOU WILL EVER NEED.
YOUR BUSINESS IS ABOUT TO TAKE OFF!
THE BIGGER PICTURE:
So you’d love a 6- or 7-figure business?
Bet one of these rings a bell.
- Feel inspired but also icky and jealous when a friend announces she’s had a 5-figure week (or day!)
- Find yourself all over the place with business advice and different strategies — Should I do Twitter? Webinars? I know, manifesting! — and can’t follow through on any.
- Want to be your own boss…But also secretly wish you had a boss to get you on the right track – and keep you there.
Am I right? If I am, you’re going to be so thrilled with The Pilot Project. Not just the price, but the format, the personal attention, and most importantly, the results.
Ridiculously easy, ridiculously affordable
The Pilot Project is a ridiculously easy and effective way for you to learn how to grow your business. I am currently offering it for FREE, and here’s why:
A couple years ago, I saw Jadah Sellner speak at Archangel Summit and she sparked an idea for me. An idea so big and exciting it scared me and I didn’t act on it.
That idea was to give away The Pilot Project for free. It scared me because the program is so good, I was afraid I would devalue what it offers.
It scared me because I would be giving up a legitimate revenue stream in my business.
It scared me because I worried what the 500 people who had bought the program might think.
A lot has changed since then. My business has grown and changed, and one of the things I have stopped doing is hard core “launches” to sell programs because they feel out of integrity for me. That means, I haven’t been marketing The Pilot Project very much and my ability to really help business owners through this program has declined.
I had to decide whether to keep it small, OR open it up for a period of time for FREE and help as many business owners as I can.
I’ve decided to do my own Pilot and give this program away for free for a limited time.
“Thanks to Lisa Larter’s Pilot Project, this has been the best week in my business EVER. Yesterday was a 10K day…whaaaaa hooooooo!”
~ Jennifer Dawson, Adventures in Organizing
It started as a test. And scored an A++
The original Pilot Project began as just what the name suggests, a pilot. (In the corporate world, a pilot is where you test a concept to see if it works.)
I wanted to see if a simple, affordable, content-rich program delivered in a sequential order, week over week, would work – and it did.
Hundreds of business owners, now fondly referred to as co-pilots, have gone through this program and the others offered in The Pilot Project and it was an outright SMASH hit, across the board. Everyone loved the easy to follow instructions, the content rich lessons, their level of access to me in the Facebook group, and the camaraderie and smarts they all traded and shared.
Plus, when you join you receive LIFETIME ACCESS to The Pilot Project.
Tangible, bankable results
Our Co-Pilots have closed 6-figure deals, doubled revenue, even expanded their businesses, and more. These are the kind of results you can achieve too, if you consistently read the emails and take action on them.
“Since I started working with Lisa my sales have quadrupled, no exaggeration!”
~ Jennifer McClanahan-Flint, Food On Our Table
Every week, you get a lesson in your inbox. You can download it, print it out ,or read it on your device… on the train, at the doctor’s office, at the restaurant bar while you’re waiting for that always-late friend.
And if you do prefer to listen to the modules instead, you’ll have access to an audio file and some other resources in our membership community. You’ll find lots of great tools there such as spreadsheets that I use in my business all the time!
Support, support, support
The Facebook group? I’m all over it. This is where your journey gets REAL. It’s a fantastic community of professionals where filled with incredible wisdom from your fellow co-pilots, of course. But unlike in other programs, I’m also in there myself, answering your tough questions and helping you out when you’re stuck. Why? Because it’s my favorite thing to do.
My mission for this community is for it to be a place where we all commit to the continuous pursuit of excellence in our business and I know you have experience, wisdom, personality and stories of your own that will help others. All it takes is for you to show up daily and serve and support other business owners in the group.
Building a business takes time and when you have a trusted community you can go to when you need help or support, you have a greater chance of succeeding, especially when the going gets tough and you feel like giving up. This will be your go-to place for learning skills to build and grow your business, build relationships, get help with challenges, celebrate victories and find accountability partners to help you on your path.
Everything You Need To Take Flight
So who am I, already?
And why am I perfect to help you?
I’m Lisa Larter.
Most people know me for my ability to use Social Media, but the truth is, because I understand business and the power of relationships, Social Media is really just a tactic in the bigger picture for me.
When I was a full-time employee with TELUS, I started my first business on the side. It was a gift basket service, which, giving it my weekends and off-the-job hours here and there, I grew to $30,000 a year in sales — and later sold.
In 2006, I walked away from a solid six-figure income, plus bonuses and stock options, and invested $200,000 from my savings to open Parlez Wireless, my own, authorized TELUS Store. Within 12 months of opening, my store was doing over a million dollars a year in sales. I sold this business in November of 2012. Why?
I’d found something I liked doing even more.
In 2008 I started dabbling in my coaching business because business owners were asking me for help with strategy and social media. The first year I went pro, the business did six figures.
Today, that business does over half a million dollars in sales a year and is tracking close to 7 figures in the next 12 months.
You might be thinking, “That’s nice for you, Lisa. But you’re probably a born salesperson and businesswoman. I could never do what you do.”
Trust me. You can do this.
When I opened my store, I suddenly found myself in a pickle. I owed $100K for inventory that I had ordered for the Christmas season and had not yet found a way to sell.
Telling your husband you are afraid you’re going to lose it all doesn’t exactly make for great pillow talk, so I had to do something.
I put my big girl panties on, ate some humble pie and then went about learning everything I needed to about managing cash flow. I negotiated a way to return some of that inventory so I didn’t go under and put systems in place to fanatically track everything in my business.
If I can figure it out, so can you. And don’t let the numbers scare you – all the math you need to know how to do is addition, sub-traction, multiplication, and division.
I think you learned the exact math you need in grade 4 and will be surprised at how quickly applying it to your business changes everything.
Here’s a quick story that’ll show you the kind of thinking you’ll start to do:
What’s your million-dollar bouquet?
You’re probably not a florist, but whether you’re a coach, a chiropractor, a hotel owner, or selling hand-knit mittens, this program will help you find new ways to generate profits that are right in front of you.
Let me explain.
I was hired by a client with a flower shop. It wasn’t doing near as well as she wanted.
I went in, took a look at all the beautiful tulips, hydrangeas, lilies, and roses in the cooler, and knew immediately what was wrong.
“You need bouquets,” I told her. “Not all these separate flowers.”
Typically, at a flower store, a guy comes by in a last-minute panic to grab something for his lady. He doesn’t know anything about flowers. He doesn’t know which ones will look nice together. So he thinks, “Forget it, I’ll just take her to dinner,” and moves on.
My client thought about it. $20 bouquets, she suggested.
“Nope,” I told her. “Make them $75.”
Certain I was out of my mind, she did it anyway.
And those $75 bouquets went as fast as she could make them. Her profits skyrocketed, she became a margin machine and purchased another flower shop (three times the size of her original one) and is busier and more successful than even she imagined she could be – and she still gets to spend quality time with her family and friends while her amazing team holds down the fort when she’s not there! (I am SUPER proud of her)
My point here, whatever kind of business you have or would like to have, is that I know exactly how to help you find your high-leverage offerings, and how to help you take the controls of your business to generate profits rather than just hoping for them.
Your “bouquet,” once you follow the steps of The Pilot Project to find it, could be the ticket to big money. Maybe that’s 6 or 7 figures, or whatever income you decide you want to bring in. That’s up to YOU.
The program works like this:
First off…you get to be a member for LIFE! That means you get to take flight ANYTIME if you want to sharpen your skills!
In Module One you’ll…
Answer 25 crucial questions about your business (or business idea) that let you see it as a CEO would, and catapult you into targeted action. This process identifies key “profit pockets” of your business that none of the other programs out there will dig into. (Some people tell me this one exercise was worth the cost of the program because they learned so much about their business!)
In Module Two you’ll…
Get CLEAR on your business model, and how to create multiple streams of income within it…Including that holy grail, passive income. You’ll find out why a simple activity you’re probably doing every day makes you exceptionally equipped to: 1) look at your numbers, and 2) apply them to make your business explode. Sound good?
“Loving this program because it is not a passive, feel-good look at being an entrepreneur. It is roll your sleeves up, answer the really hard questions, and participate in your own success kind of work!“
~ Tammy Plunkett, tammyplunkett.com
In Module Three you’ll…
Discover how to create simple systems so you can track all of your results from sales to cash-flow. No more wondering and worrying about the money game. You’re going to become a pro at GENERATING income instead of praying for it!
In Module Four you’ll…
Stop playing small, period. What if your business could grow at a rate YOU determined? What if you could focus all your energies on the activities that give you the most satisfaction AND income? That happens when you hire people. I’ll clear up all your confusion about hiring, so you can operate your business at “factory capacity,” with maximum growth and profits.
“I had so many wonderful breakthroughs and it really solidified many things I am already doing and showed me where I need to step it up. RUN, don’t walk, to your computer to sign up!“
~ Debbie Peck, Crush Marketing Group
In Module Five you’ll…
Discover the secrets to start asking for more money so you are making what you’re worth. You’ll learn how to step up, step out and BE BRAVE — a no-brainer once you understand how to articulate the value you deliver. These are the exact steps that took my fees from $1500 a day to $7500 in just a few years. (Past students have literally doubled their ask in this exercise and their customers said YES!)
In Module Six you’ll…
Get clear on who your ideal client is so you love the people you’re bringing in, and start using my proven systems to communicate with them profitably on a regular basis…because touch point communication, when done right, is key to business growth!
“Since I started the course, my current business is booming. I’ve applied a number of the items we’ve worked on and it’s paying off. Now, I need to hire an assistant to make time to apply what I’ve learned to the new business I’m developing!“
~ Doris Belland, Blue Ribbon RTO
In Module Seven you’ll…
Discover how to communicate with your team so they not only know and meet your expectations, but even anticipate and exceed them. I’ll share the secrets to flawless feedback that will make you a respected leader people love to work for — even if you never saw yourself as a “boss.”
In Module Eight you’ll…
Put an end to unnecessary misunderstandings and confrontations with clients or employees. (Ever feel pushed to give more than you agreed to? Not anymore.) You’ll come away with a comprehensive plan to set and manage expectations gracefully, so everyone is clear. No more caving to say yes when it’s should’ve been a “no.”
“I strongly encourage all who want to stretch outside their box to consider this awesome program. This gives me clarity and ideas not yet discovered!”
~ Aime Hutton, Empowerment Leader, Best Selling Author
In Module Nine you’ll…
Gain clarity and understanding on how to continuously nurture the bottom line without obsessing and stressing over it. You’ll know exactly where to go next in your business, and what to do to increase your sales and profits from a place of confidence.
In Module Ten you’ll…
Complete one more questionnaire to evaluate the progress you’ve made during the program. When you see it all written down, you’ll be astonished by all the ways The Pilot Project has worked for you in so short a time. Seeing is believing, and believing keeps you going. Sky’s the limit now!
I want you to be as confident as I am and my clients are that you will get results.
In fact, I am prepared to put up all the risk for you.
If you participate in The Pilot Project, and you put into practice everything I am teaching you and you don’t get results… I will refund 100% of your investment.
More of What Co-Pilot Alumni are Saying About Their Experience:
Live Social Media and Business Strategy Webinars
Past co-pilots have asked, and I am delivering!
Monthly social media and business strategy live webinars. Each month, you’ll receive an invitation to a live webinar and you’ll get a free copy of the recording for the first year. These webinars are high value and full of easy to do tactics for your business.
These are just some examples of topics we will be covering as these webinars will be dictated by our community and what members like you need to know at the time.
Lifetime access to The Pilot Project
That means any update, changes, improvements made to the program belong to you at no additional cost.
Anytime the program runs, you get invited to join us for free!
Lifetime access to our pitch free Facebook community
(as long as you don’t break them rules)
where I’ll pop in on a regular basis and do Facebook live Q&A chats with members. It’s important to me to answer your questions live!