Are you investing time and money to attend networking events? Are you meeting people and exchanging business cards, but not getting the results you want? Are you hesitant to network at all because it’s unpleasant, frustrating, time-consuming, and ineffective?
Many books on the topic of networking and business relationships encourage you to get out there, network as much as possible, and exchange dozens of business cards. Not so fast! Networking and business referral expert Patti DeNucci believes you could be trying too hard, networking too much, and doing so without enough planning and focus. What’s more, you could be networking in the wrong places, with the wrong people, and in ways that could sabotage your reputation and your chances of attracting what you want. In response, Patti wrote The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business, a book that teaches you a more holistic, purposeful, and effective approach to networking.
The book offers time-tested tips that will help you:
- Network less while attracting more and better results
- Maximize your networking success before you even set foot out the door
- Experience the power of becoming more focused and selective
- Learn how and why small details matter and are keys to your success
- Discover insider secrets to giving and getting better referrals
Patti was inspired to write The Intentional Networker after spending nearly 25 years experiencing and observing how business people network and attempt to attract more connections, customers, relationships, and referrals. She paid close attention to what worked and what didn’t: for her, for those who wanted her referrals and business, for her clients and colleagues, and for those she simply observed. Patti noticed that many people network in ways that aren’t focused, effective, or memorable, and in many cases actually backfire or hurt their reputations.
(Official disclaimer – If you order through the links above I may receive a small affiliate fee!)
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.