Meet the Talented Bunch Behind The Lisa Larter Group
Smart, hardworking and dedicated to helping you reach your big, hairy, audacious goals, our team is the perfect blend of creativity, strategy and implementation. The only way to create great things every day is with great people who truly enjoy their job, so we make sure to work with only the best.
Our core values shape our company’s vision and culture:
- Deliver excellence and value in all we do.
- Perform work accurately with a balanced sense of urgency.
- Value and act with high integrity in all we do.
Contact the Team: You don’t need to worry about remembering all the details related to each person and who does what. To keep things as simple and easy as possible, we have one email inbox that you use anytime you need anything from anyone on our team. The email to save is team@lisalarter.com. You can email Team anytime you need something done or answered and it will be sent to the right person.
Lisa Larter
CEO/Founder
The master of integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities.
How long they’ve been with LLG:
My whole life!
Background expertise:
Since the age of 12, I’ve been an entrepreneur, looking for ways to help other people and generate sales. My passion is helping other people create strategies that help them take their business to the next level. My nick name is #BossyPants because I get stuff done.
Something you should know about me:
I love dachshunds, sunsets, boating and a great glass of Cabernet Sauvignon.
Michelle McAlpine
Executive Assistant & Bookkeeper
Consider me LLG’s air-traffic controller. As a key member of the team, I provide comprehensive support to Lisa and the Leadership Team, am the gatekeeper of Lisa’s calendar, ensure everyone is as organized as possible, coordinate and oversee administrative duties, including management of the Team email, reporting and support of Lisa’s programs.
How long they’ve been with LLG:
Since May 2018
Background expertise:
Administrative support
Something you should know about me:
I make a mean burger, I have a crazy memory for faces, dates and numbers and I am blessed to work with an amazing team!
Cassandra (Cassy) Dinel
Chief of Everything (COE)
“The duct tape that holds it all together.” Lisa’s right hand in the business for over a decade now, I oversee all aspects of the business and support the managers on the team to ensure things run smoothly. I’m the lead person on all the work we do and bring tremendous experience to the table which allows me to problem solve and help the team with almost any aspect of the business.
How long they’ve been with LLG:
Since September 2011
Background expertise:
Management, marketing, sales, and training.
Something you should know about me:
I love photos – capturing memories while still being present in the experience allows us to revisit so much more than what our brain can retain.
Cassandra Bald
Marketing & Program Team Manager
How long they’ve been with LLG:
Since July 2020
Background expertise:
Public Relations & Communications
Something you should know about me:
Too many houseplants? No such thing!
Project Management Team
Kate Smedley
Copywriter
How long they’ve been with LLG:
Since April 2018
Background expertise:
Copywriting since 2011, recruitment and HR for too many years to mention prior to that.
Something you should know about me:
I’m an avid Leeds United soccer (that’s football, or soccer, depending on where you live).
Brittany Shaw
Project & Social Media Manager
How long they’ve been with LLG:
Since May 2022
Background expertise:
Social Media, Marketing, PR
Something you should know about me:
I once was a radio personality on a local country radio station.
Hayley Moritz
Project Manager
How long they’ve been with LLG:
Since October 2022
Background expertise:
Communications, Social Media Strategist & Administrative Support
Something you should know about me:
Travelling throughout Europe is on my bucket list where I look forward to utilizing my dual citizenship! I am the go to person among my family and friends when they need help finding a unique gift idea for their favourite people. Four years ago, I started a dog bandana business to help with vet costs after my puppy was diagnosed with severe hip dysplasia and needed a total hip replacement.
Social Media Account Management Team
Social media marketing masters, podcast gurus, blogging geniuses and newsletter aficionados.
Paul St Laurent
Account Visionary
How long they’ve been with LLG:
Since June 2015
Background expertise:
Entrepreneur, research, business, and graphic communications.
Something you should know about me:
Boating, whiskey and good laughs.
Arco Recto
Social Media Account Manager
How long they’ve been with LLG:
Since May 2019
Background expertise:
Writing and editing.
Something you should know about me:
Avid golfer!
Mandy Karl
Social Media Account Manager
How long they’ve been with LLG:
Since November 2021
Background expertise:
I have a very artistic background in hand painting, digital artistry and music. For the past year, I have worked as an account manager for YouTubers, podcasters, and real estate investors. My education includes a certificate with Conestoga College in Kitchener, as well as a diploma in Medical Transcription with honours.
Something you should know about me:
I used to perform with a few different local country bands.
Alex Couture
Social Media Account Manager
How long they’ve been with LLG:
Since February 2022
Background expertise:
Public Relations and Communications
Something you should know about me:
I live in a small town outside of Ottawa, I love dogs, movies, and I love hanging out with my close friends and family! Fun fact – I played piano for 9 years!
Amber Sidhu
Social Media Account Manager
How long they’ve been with LLG:
Since January 2023
Background expertise:
Communications and Media Studies
Something you should know about me:
I grew up playing competitive basketball!
Design & Development Team
Bringing your ideas to life in digital and print.
Dave Praetorius
Designer/Developer
How long they’ve been with LLG:
Since October 2014
Background expertise:
Background in fine arts and animation but I’ve been doing graphics and UI since 2011 and web development since 2013.
Something you should know about me:
I’m an independant cartoonist and illustrator.
Nathaly Barnett
Graphic Designer, Art Director, Brand Strategist
How long they’ve been with LLG:
Since May 2017
Background expertise:
Brand, graphic design, web and app design.
Something you should know about me:
I live in a madhouse ruled by a tiny little army I created myself – Mom of 3 under 7. I love to read, run and pretend to be the next top chef.
Michelle Weger
Senior Developer
How long they’ve been with LLG:
Since May 2018
Background expertise:
Automation and website development.
Something you should know about me:
I have travelled to over 40 countries
Nabil Ould-Brahim
Senior Developer
How long they’ve been with LLG:
Since May 2018
Background expertise:
The most technical member on the development team. There isn’t a technical problem that I can’t solve.
Something you should know about me:
I used to lead two international development teams at Apple in their special project group working on autonomous technology. Also I love Formula 1 racing.