Meet the Talented Bunch Behind The Lisa Larter Group

Smart, hardworking and dedicated to helping you reach your big, hairy, audacious goals, our team is the perfect blend of creativity, strategy and implementation. The only way to create great things every day is with great people who truly enjoy their job, so we make sure to work with only the best.

Our core values shape our company’s vision and culture:

  • Deliver excellence and value in all we do.
  • Perform work accurately with a balanced sense of urgency.
  • Value and act with high integrity in all we do.

Contact the Team: You don’t need to worry about remembering all the details related to each person and who does what. To keep things as simple and easy as possible, we have one email inbox that you use anytime you need anything from anyone on our team. The email to save is team@lisalarter.com. You can email Team anytime you need something done or answered and it will be sent to the right person.

team lisalarter

Lisa Larter

CEO/Founder

The master of integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities.

How long they’ve been with LLG:
My whole life!

Background expertise:
Since the age of 12, I’ve been an entrepreneur, looking for ways to help other people and generate sales. My passion is helping other people create strategies that help them take their business to the next level. My nick name is #BossyPants because I get stuff done.

Something you should know about me:
I love dachshunds, sunsets, boating and a great glass of Cabernet Sauvignon.

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Michelle McAlpine

Executive Assistant & Bookkeeper

Consider me LLG’s air-traffic controller. As a key member of the team, I provide comprehensive support to Lisa and the Leadership Team, am the gatekeeper of Lisa’s calendar, ensure everyone is as organized as possible, coordinate and oversee administrative duties, including management of the Team email, reporting and support of Lisa’s programs.

How long they’ve been with LLG:
Since May 2018

Background expertise:
Administrative support

Something you should know about me:
I make a mean burger, I have a crazy memory for faces, dates and numbers and I am blessed to work with an amazing team!

team cassbald 1

Cassandra Bald

Senior Team Manager

How long they’ve been with LLG:
Since July 2020

Background expertise:
Public Relations & Communications

Something you should know about me:
Too many houseplants? No such thing!

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Brittany Shaw

Marketing Team Manager

How long they’ve been with LLG:
Since May 2022

Background expertise:
Social Media, Marketing, PR

Something you should know about me:
My right arm is part bionic! I have the scar and the X-rays to prove it!  

Project Team

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Hayley Moritz

Project Manager

How long they’ve been with LLG:
Since October 2022

Background expertise:
Communications, Social Media Strategist & Administrative Support

Something you should know about me:
Travelling throughout Europe is on my bucket list where I look forward to utilizing my dual citizenship! I am the go to person among my family and friends when they need help finding a unique gift idea for their favourite people. Four years ago, I started a dog bandana business to help with vet costs after my puppy was diagnosed with severe hip dysplasia and needed a total hip replacement.

team davepraetorius

Dave Praetorius

Designer/Developer

How long they’ve been with LLG:
Since October 2014

Background expertise:
Background in fine arts and animation but I’ve been doing graphics and UI since 2011 and web development since 2013

Something you should know about me:
I’m an independant cartoonist and illustrator.

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Nathaly Barnett

Graphic Designer, Art Director, Brand Strategist

How long they’ve been with LLG:
Since May 2017

Background expertise:
Brand, graphic design, web and app design

Something you should know about me:
I live in a madhouse ruled by a tiny little army I created myself – Mom of 3 under 7. I love to read, run and pretend to be the next top chef.

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Kate Smedley

Copywriter

How long they’ve been with LLG:
Since April 2018

Background expertise:
Copywriting since 2011, recruitment and HR for too many years to mention prior to that

Something you should know about me:
I’m an avid Leeds United soccer (that’s football, or soccer, depending on where you live).

team michelleweger

Michelle Weger

Senior Developer

How long they’ve been with LLG:
Since May 2018

Background expertise:
Automation and website development

Something you should know about me:
I have travelled to over 40 countries

team nabilouldbrahim

Nabil Ould-Brahim

Senior Developer

How long they’ve been with LLG:
Since May 2018

Background expertise:
The most technical member on the development team. There isn’t a technical problem that I can’t solve

Something you should know about me:
I used to lead two international development teams at Apple in their special project group working on autonomous technology. Also I love Formula 1 racing.

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François R. Caron

Designer/Developer
How long they’ve been with LLG:
August 2023

Background expertise:
Web programming, graphic design, photography, videography, and teaching

Something you should know about me:
I play classical guitar and love taking photographs of everything around me

Social Media Account Management Team

Social media marketing masters, podcast gurus, blogging geniuses and newsletter aficionados.

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Paul St Laurent

Account Visionary

How long they’ve been with LLG:
Since June 2015

Background expertise:
Entrepreneur, research, business, and graphic communications

Something you should know about me:
Boating, whiskey and good laughs.

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Arco Recto

Social Media Account Manager

How long they’ve been with LLG:
Since May 2019

Background expertise:
Writing and editing

Something you should know about me:
Avid golfer!

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Amber Sidhu

Social Media Account Manager

How long they’ve been with LLG:
Since January 2023

Background expertise:
Communications and Media Studies

Something you should know about me:
I grew up playing competitive basketball!

breanna

Breanna Smith

Social Media Account Manager

How long they’ve been with LLG:
Since April 2023

Background expertise:
Product Design and Psychology Research

Something you should know about me:
I’m a fantastic baker and take chocolate chip cookies with me to any party!