Meet the Talented Bunch Behind The Lisa Larter Group

Smart, hardworking and dedicated to helping you reach your big, hairy, audacious goals, our team is the perfect blend of creativity, strategy and implementation. The only way to create great things every day is with great people who truly enjoy their job, so we make sure to work with only the best.

Our core values shape our company’s vision and culture:

Go Daxxi GRIT

 Contact the Team: You don’t need to worry about remembering all the details related to each person and who does what. To keep things as simple and easy as possible, we have one email inbox that you use anytime you need anything from anyone on our team. The email to save is team@lisalarter.com. You can email Team anytime you need something done or answered and it will be sent to the right person.

team lisalarter1

Lisa Larter

CEO/Founder

The master of integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities.

How long they’ve been with LLG:
My whole life!

Background expertise:
Since the age of 12, I’ve been an entrepreneur, looking for ways to help other people and generate sales. My passion is helping other people create strategies that help them take their business to the next level. My nick name is #BossyPants because I get stuff done.

Something you should know about me:
I love dachshunds, sunsets, boating and a great glass of Cabernet Sauvignon.

team michellemc

Michelle McAlpine

Executive Assistant & Bookkeeper

Consider me LLG’s air-traffic controller. As a key member of the team, I provide comprehensive support to Lisa and the Leadership Team, am the gatekeeper of Lisa’s calendar, ensure everyone is as organized as possible, coordinate and oversee administrative duties, including management of the Team email, reporting and support of Lisa’s programs.

How long they’ve been with LLG:
Since May 2018

Background expertise:
Administrative support

Something you should know about me:
I make a mean burger, I have a crazy memory for faces, dates and numbers and I am blessed to work with an amazing team!

team cassbald 1

Cassandra Bald

Senior Team Manager

How long they’ve been with LLG:
Since July 2020

Background expertise:
Public Relations & Communications

Something you should know about me:
Too many houseplants? No such thing!

Steph Allen Bio Pic web 2021 (1) Edited

Stephanie Allen

Fractional COO

How long they’ve been with LLG:
Since 2022

Background expertise:
For over a decade as COO, I’ve supported business owners with their operations for growth, flexibility, and financial freedom.

Something you should know about me:
 I’m an art enthusiast and hiker who loves exploring. I bring curiosity to everything I do.

Project Team

team davepraetorius

Dave Praetorius

Designer/Developer

How long they’ve been with LLG:
Since October 2014

Background expertise:
Background in fine arts and animation but I’ve been doing graphics and UI since 2011 and web development since 2013

Something you should know about me:
I’m an independant cartoonist and illustrator.

team nathalybarnett

Nathaly Barnett

Graphic Designer, Art Director, Brand Strategist

How long they’ve been with LLG:
Since May 2017

Background expertise:
Brand, graphic design, web and app design

Something you should know about me:
I live in a madhouse ruled by a tiny little army I created myself – Mom of 3 under 7. I love to read, run and pretend to be the next top chef.

team katesmedley

Kate Smedley

Copywriter

How long they’ve been with LLG:
Since April 2018

Background expertise:
Copywriting since 2011, recruitment and HR for too many years to mention prior to that

Something you should know about me:
I’m an avid Leeds United soccer (that’s football, or soccer, depending on where you live).

team michelleweger

Michelle Weger

Senior Developer

How long they’ve been with LLG:
Since May 2018

Background expertise:
Automation and website development

Something you should know about me:
I have travelled to over 40 countries

team nabilouldbrahim

Nabil Ould-Brahim

Senior Developer

How long they’ve been with LLG:
Since May 2018

Background expertise:
The most technical member on the development team. There isn’t a technical problem that I can’t solve

Something you should know about me:
I used to lead two international development teams at Apple in their special project group working on autonomous technology. Also I love Formula 1 racing.

team francoiscaron

François R. Caron

Designer/Developer

How long they’ve been with LLG:
Since August 2023

Background expertise:
Web programming, graphic design, photography, videography, and teaching

Something you should know about me:
I play classical guitar and love taking photographs of everything around me

WJH 2

Bill Hatton

Copywriter

How long they’ve been with LLG:
Since January 2024

Background expertise:
I’ve been writing for 40 years

Something you should know about me:
I am a Kettleball enthusiast

Marketing Account Management Team

Social media marketing masters, podcast gurus, blogging geniuses and newsletter aficionados.

team paulstlaurent

Paul St Laurent

Account Visionary

How long they’ve been with LLG:
Since June 2015

Background expertise:
Entrepreneur, research, business, and graphic communications

Something you should know about me:
Boating, whiskey and good laughs.

team arcorecto

Arco Recto

Marketing Account Manager

How long they’ve been with LLG:
Since May 2019

Background expertise:
Writing and editing

Something you should know about me:
Avid golfer!

Team LilyBrady

Lily Brady

Marketing Account Manager/Copywriter

How long they’ve been with LLG:
Since November 2023

Background expertise:
Social Media Copy, Social Media Management 

Something you should know about me:
I like to run away to France sometimes!

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