Meet the Talented Bunch Behind The Lisa Larter Group

Smart, hardworking and dedicated to helping you reach your big, hairy, audacious goals, our team is the perfect blend of creativity, strategy and implementation. The only way to create great things every day is with great people who truly enjoy their job, so we make sure to work with only the best.

Our core values shape our company’s vision and culture:

  • Deliver excellence and value in all we do.
  • Perform work accurately with a balanced sense of urgency.
  • Value and act with high integrity in all we do.

Contact the Team: You don’t need to worry about remembering all the details related to each person and who does what. To keep things as simple and easy as possible, we have one email inbox that you use anytime you need anything from anyone on our team. The email to save is team@lisalarter.com. You can email Team anytime you need something done or answered and it will be sent to the right person.

team lisalarter

Lisa Larter

CEO/Founder

The master of integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities.

How long they’ve been with LLG:
My whole life!

Background expertise:
Since the age of 12, I’ve been an entrepreneur, looking for ways to help other people and generate sales. My passion is helping other people create strategies that help them take their business to the next level. My nick name is #BossyPants because I get stuff done.

Something you should know about me:
I love dachshunds, sunsets, boating and a great glass of Cabernet Sauvignon.

team michellemcalpine

Michelle McAlpine

Executive Assistant & Bookkeeper

Consider me LLG’s air-traffic controller. As a key member of the team, I provide comprehensive support to Lisa and the Leadership Team, am the gatekeeper of Lisa’s calendar, ensure everyone is as organized as possible, coordinate and oversee administrative duties, including management of the Team email, reporting and support of Lisa’s programs.

How long they’ve been with LLG:
Since May 2018

Background expertise:
Administrative support

Something you should know about me:
I make a mean burger, I have a crazy memory for faces, dates and numbers and I am blessed to work with an amazing team!

team cassandradinel

Cassandra (Cassy) Dinel

Chief of Everything (COE)

“The duct tape that holds it all together.” Lisa’s right hand in the business for over a decade now, I oversee all aspects of the business and support the managers on the team to ensure things run smoothly. I’m the lead person on all the work we do and bring tremendous experience to the table which allows me to problem solve and help the team with almost any aspect of the business.

How long they’ve been with LLG:
Since September 2011

Background expertise:
Management, marketing, sales, and training.

Something you should know about me:
I love photos – capturing memories while still being present in the experience allows us to revisit so much more than what our brain can retain.

team cassbald 1

Cassandra Bald

Marketing & Program Team Manager

How long they’ve been with LLG:
Since July 2020

Background expertise:
Public Relations & Communications

Something you should know about me:
Too many houseplants? No such thing!

Project Management Team

team katesmedley

Kate Smedley

Copywriter

How long they’ve been with LLG:
Since April 2018

Background expertise:
Copywriting since 2011, recruitment and HR for too many years to mention prior to that.

Something you should know about me:
I’m an avid Leeds United soccer (that’s football, or soccer, depending on where you live).

team brittanyshaw 1

Brittany Shaw

Project & Social Media Manager

How long they’ve been with LLG:
Since May 2022

Background expertise:
Social Media, Marketing, PR

Something you should know about me:
I once was a radio personality on a local country radio station.

team hayleymoritz

Hayley Moritz

Project Manager

How long they’ve been with LLG:
Since October 2022

Background expertise:
Communications, Social Media Strategist & Administrative Support

Something you should know about me:
Travelling throughout Europe is on my bucket list where I look forward to utilizing my dual citizenship! I am the go to person among my family and friends when they need help finding a unique gift idea for their favourite people. Four years ago, I started a dog bandana business to help with vet costs after my puppy was diagnosed with severe hip dysplasia and needed a total hip replacement.

Social Media Account Management Team

Social media marketing masters, podcast gurus, blogging geniuses and newsletter aficionados.

team paulstlaurent

Paul St Laurent

Account Visionary

How long they’ve been with LLG:
Since June 2015

Background expertise:
Entrepreneur, research, business, and graphic communications.

Something you should know about me:
Boating, whiskey and good laughs.

team arcorecto

Arco Recto

Social Media Account Manager

How long they’ve been with LLG:
Since May 2019

Background expertise:
Writing and editing.

Something you should know about me:
Avid golfer!

team mandykarl

Mandy Karl

Social Media Account Manager

How long they’ve been with LLG:
Since November 2021

Background expertise:
I have a very artistic background in hand painting, digital artistry and music. For the past year, I have worked as an account manager for YouTubers, podcasters, and real estate investors. My education includes a certificate with Conestoga College in Kitchener, as well as a diploma in Medical Transcription with honours.

Something you should know about me:
I used to perform with a few different local country bands.

team alexandracouture

Alex Couture

Social Media Account Manager

How long they’ve been with LLG:
Since February 2022

Background expertise:
Public Relations and Communications

Something you should know about me:
I live in a small town outside of Ottawa, I love dogs, movies, and I love hanging out with my close friends and family! Fun fact – I played piano for 9 years!

team ambersidhu

Amber Sidhu

Social Media Account Manager

How long they’ve been with LLG:
Since January 2023

Background expertise:
Communications and Media Studies

Something you should know about me:
I grew up playing competitive basketball!

Design & Development Team

Bringing your ideas to life in digital and print.

team davepraetorius

Dave Praetorius

Designer/Developer

How long they’ve been with LLG:
Since October 2014

Background expertise:
Background in fine arts and animation but I’ve been doing graphics and UI since 2011 and web development since 2013.

Something you should know about me:
I’m an independant cartoonist and illustrator.

team nathalybarnett

Nathaly Barnett

Graphic Designer, Art Director, Brand Strategist

How long they’ve been with LLG:
Since May 2017

Background expertise:
Brand, graphic design, web and app design.

Something you should know about me:
I live in a madhouse ruled by a tiny little army I created myself – Mom of 3 under 7. I love to read, run and pretend to be the next top chef.

team michelleweger

Michelle Weger

Senior Developer

How long they’ve been with LLG:
Since May 2018

Background expertise:
Automation and website development.

Something you should know about me:
I have travelled to over 40 countries

team nabilouldbrahim

Nabil Ould-Brahim

Senior Developer

How long they’ve been with LLG:
Since May 2018

Background expertise:
The most technical member on the development team. There isn’t a technical problem that I can’t solve.

Something you should know about me:
I used to lead two international development teams at Apple in their special project group working on autonomous technology. Also I love Formula 1 racing.