stb logo large
Episode 177

Small List, Mighty Results: A High-Touch Strategy for Email Growth

List-Building Tactics For Email Growth

How do Tim Ferriss and James Clear do it? What list-building tactics do they use to get millions of people on their email lists, and, most importantly, how do they keep people subscribed?

I believe a small email list of engaged subscribers and active buyers outweighs a large email list any day, but we have a lot to learn from these two men’s strategies. Listen to this episode to hear which of their tactics I’m going to be using to grow my own email list this year.

A $40M business owner reverts to a $5/hour strategy for his success

The truth is, you don’t need large numbers of subscribers like Ferriss and Clear to succeed. The lists cultivated with high-touch strategies may be “small” in comparison to millions, but the engagement of the subscribers produces incomparable results. Learn the exact direct sales flywheel strategy of Nathan Barry and how his manual efforts produced undeniable success even in this automated AI world.

Let’s Talk Tactics

Building your email list will not happen overnight, and it certainly does not end with putting a subscribe button on your website. In this episode, I share my plan for growing my email list this year and how I plan to keep my subscribers engaged. You’d be surprised to learn the value you need in order to grow could be something you’ve already created. Stay to the end for some great ideas for freebies to offer, as well as my favorite way to impact engagement with my top readers.

Don’t let your email list stay stagnant for another year! Create your lead magnet and make your content so valuable for your subscribers that they never want to leave your list.

If you’d like some guidance on creating your list-building Strategy, then take advantage of the Action Accelerator, where we can sit down one-on-one to make a plan together. I also mention my Money Mentoryship program, and you can sign up right here to transform your relationship with money. 

Watch The Full Video 

What’s in This Episode

  • Mailing list maintenance and engagement
  • The $5 an hour strategy inspired by Nathan Barry
  • Personal touch in content creation for stronger relationships
  • Ensuring consistency and reliability in communication
  • List-building strategies

What To Do Next

  1. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  2. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.
STB Ep #177 EpisodeImage

Share the Episode

Subscribe to never miss an episode

lisalarter authorbio 2026

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

Recent Episodes

pulsing dotA LIVE 5-MONTH COHORT WITH LISA LARTER · STARTS AUG 4, 2026

Eliminate your busywork. 10x your marketing. Accelerate your sales.

Build a team of highly skilled AI agents — trained and led by you — that help you run your operations, your marketing, and your sales.
Free Webinar | Thursday July 9 @ 12:00 PM ET

The Claude Convergence

How to Build a Team of AI Assistants That Saves You Hours, for About $100 a Month
Marketing Meets AI 4-Hour Intensive

A 4-hour strategic intensive that shows you how to use AI to clarify your thinking, improve your marketing decisions, and stop guessing what actually matters.