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Episode 116

Relationship-Building for Brands with Alan Weiss

Attract Your Audience with “Marketing Gravity”

In the world of marketing, there’s a concept that stands out—”Marketing Gravity”. Coined by Alan Weiss, this notion revolves around the idea that your marketing efforts have a gravitational pull, drawing your audience towards your brand. This means that everything you do for your brand should help to build a stronger relationship with your audience. In this episode, you will learn the significance of personalized marketing, assertive strategies, and the courage to share your ideas.

Personalized Marketing Strategies

The cornerstone of “Marketing Gravity” lies in creating personalized marketing strategies that perfectly align with your abilities, passions, and interests. When you do this, you cultivate an authentic and profound relationship with your audience, setting the stage for impactful brand-customer relationships.

Assertive Marketing Approaches

Seize opportunities through assertive marketing strategies. Collaborate with like-minded professionals and take charge of your brand’s narrative. When you explore your real-life experiences, such as engaging in projects or guest appearances on influential platforms, you’ll discover how assertive approaches can elevate your brand to new heights in the competitive market.

Turning Your Observations into Content

The Seinfeldian Syndrome is the art of keen observation. The world around us is filled with inspiration, from the brilliance of nature to the subtle nuances of current events. Take these observations and turn them into compelling content that captivates your audience and elevates your marketing.

Remember to nurture your observation skills and grasp the potential of your creativity. Share your ideas with the world, they hold the power to resonate with others and build that relationship further with your audience. Use “Marketing Gravity” as a strategy that can help to shape the marketing in your business.

If you’re eager to learn more about the concept of creating “Marketing Gravity”, check out my book, Masterful Marketing, co-written with Alan Weiss. It will equip you with innovative ideas and strategies to generate a resounding impact in your marketing.

What’s in This Episode

  • Passive vs assertive marketing
  • How being assertive can get you what you want
  • Gaining confidence in the art of creation
  • How do you use what you are learning
  • Becoming immune to criticism
  • Beating the barrier

What To Do Next

  1. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.
  2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  3. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week, in episode 117, Alan Weiss returns for another episode on attracting the right audience.

Books Mentioned in This Episode

Relationship-Building for Brands

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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