Do you know what your brand is?
From soft drinks to sneakers, handbags to cars – we all have our favorite brands. For some it may be Coca Cola or Nike. Or, maybe Coach and BMW. But what’s really important is this: When you think of these brands, do you only think of their logo?
I didn’t think so.
Think about Tiffany. That little blue box says it all. It’s hard to believe that they are so popular people even buy the actual boxes (and copycats) on eBay. That’s the power of a brand.
I am SHOCKED by the number of people who think that their brand is defined by a logo. What you need to understand is that, there is a new kind of brand going on right now. That brand is Brand YOU and it is so much more than just a logo!
That’s right. As of this moment, you are going to start to think of yourself differently. You are a brand. You are every bit as important and as capable of a brand as the ones I have described above.
The only difference between you and the brand managers who run these large powerful organizations is the time and attention you are giving the brand of YOU.
Just look and you will see it all around you right now. Other people who are garnering all kinds of attention around their business and you wonder: “How did they do that?” “Why does she always look so well put together?” “How come all her “stuff” looks so well thought out?
The cold hard truth is this – People judge you based on how you look, what you know and do, and the words you use. How others perceive you is the core to identifying the Brand of YOU.
In this session you will learn exactly how to create the brand of you and will walk away with your own personal brand rules that are fundamental to the way you think about you and your business moving forward.
- You will learn how to define the brand of you.
- You will learn how to increase the visibility of that brand.
- You will learn the details that make an impression on your brand.
- You will learn the power of words, colours and style.
- You will learn why values matter and how word of mouth marketing can make your brand take off faster than ever before.
- You will walk away with a clear sense of your power and the guidelines that must be followed in order for the personal brand of you to really take off.
Are you really sick and tired of walking into a room and not being recognized? Are you ready to change that and stand up, stand out and be known for who you are and what you have to offer the world?
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.