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Episode 110

Money Matters — Shed the Guilt

Finding the Sweet Spot: Pricing, Fees, and Debt for Business Success

Today, we are going to dive deep into a money topic that is near and dear to my heart: pricing, fees, and debt. I’m going to share essential insights that I believe every entrepreneur should know. Get ready to equip yourself with the knowledge and strategies that will empower you to make informed decisions, propel your business forward, and ultimately achieve financial success.

Pricing for Profit:

When it comes to pricing, don’t let fear hold you back. Find that sweet spot where your business can thrive while ensuring profitability. Take into account the costs of running your business and your desired profit margins. It’s about striking a balance that keeps your business sustainable and your pockets happy.

Pricing to Be Generous:

Why not infuse generosity into your pricing strategy? By including a buffer in your prices, you can accommodate reasonable client requests and create a positive experience for your customers. It’s about going the extra mile and fostering a lasting relationship that goes beyond a transaction.

Pricing for Value

Take the time to dive deep into why your offerings resonate with your target audience. What makes them tick? When you align your prices with the perceived value, you will have a fair exchange and a loyal customer base.

Increasing Your Fees

As your business grows, adjust your fees to reflect those changes. Evaluate your pricing regularly, considering inflation and operational costs. Be transparent with your customers about any fee increases to continue the strong and trusting relationship that you established.

Debt: The Good and the Bad

Not all debt is created equal. Good debt can be a powerful tool for fueling your business’s growth and expansion, while bad debt can quickly become a burden. Be wise in your borrowing decisions, it’s not free money, and use debt strategically to invest in your business’s success.

I want to emphasize how vital it is to master money for your own success. When you implement the strategies I’ve shared, you have the power to build a financially sound and thriving business. Remember, financial literacy and smart financial decisions are key to achieving your goals and creating a sustainable venture.

What’s in This Episode

  • Understanding Pricing Strategies
  • Embracing Generosity in Pricing
  • The Power of Knowing Your Value
  • Navigating Fee Adjustments
  • Harnessing the Potential of Debt

What To Do Next

  1. Want to read more books? Join Thought Readers, my book club for business owners. It’s free to join in 2023, don’t miss out on this great opportunity to learn with like-minded peers
  2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  3. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Up Next

Join me next week as Michelle Bosch joins in on the conversation! You don’t want to miss this!

Money Matters — Shed the Guilt. Lisa smiling while wearing a professional white top.

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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