Ottawa Conference and Event Centre 200 Coventry Rd Ottawa, ON K1K 4S3

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A very special thank you to this year’s sponsors!

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Would you like to build Social Media Equity in your business? Wondering what the heck I mean by that? To me building something of value, is equity. Social Media is about people and building relationships. When you invest time in building relationships, in person and through social media, you're building equity in your business because there is no more powerful equity for you to have than word of mouth marketing.

If you'd like to create something of value, step out with the right mindset, attract the right customer through your social media marketing efforts and increase the size of your business, this event is for you.

If you'd like to build a never ending supply of opportunities, connections, customers and referral sources sound to you, this event is for you.

Join me in Ottawa, Canada on Wednesday November 1st, 2017, for an exciting day of exploring exactly how to make social media work for you. And… if you’re looking for a deep dive, purchase a VIP ticket and spend a second day on November 2nd un-plugged, where we will go even deeper exploring strategies you can apply directly to your business.

This event is for you if you’re….

  • A business owner, start up entrepreneur or someone who is responsible for social media marketing for the company you work for.
  • Looking for Social Media strategies that include video, live stream, Instagram, Snap Chat and Facebook.
  • Excited about learning how these Social Channels can help you increase traffic to your website, add subscribers to your mailing list and positively impact sales.
  • Actively using Social Media to market your business and would like to learn from friendly, credible experts who are approachable, generous and all earning over 6 figures because of Social Media.
  • Ready to stop doubting yourself and start making things work in your business. You’re ready to put yourself out there with a social media marketing plan that works so you can increase the amount of money your business is currently making.

This year’s Money, Mindset & Marketing event is all about BUILDING SOCIAL MEDIA EQUITY in your Business.

You’ll learn strategies that work, you’ll get your questions answered, and leave with a plan you can put to use!

You can expect to:

  • Meet, connect and network with some very smart people! Meeting IRL is always better!
  • Walk away with new strategies to become MUCH more visible online in a way that feels good to you.
  • Get clarity and greater understanding on exactly how to use Video, Instagram and Facebook before you leave so that they benefit your business.
  • Leave with a social media marketing plan that answers the top burning questions you have around how to utilize the most effective way for your business.
  • Develop the right mindset and outlook towards putting yourself out there and release the need to worry ever again about what others think!
  • Fully embrace a marketing funnel that shows you exactly how social media can become an amazing lead generation tool for your business.
  • Learn the do’s and don’ts to selling on social, what the best tactics are and the things you NEVER EVER want to do.
  • Leave with a one page strategy that will help you to prioritize your social media focus for the next year so you are building equity in your business.

Some people always seem to have it all together online, but are they really making money?

The people whose businesses are really thriving know how to incorporate social media into their marketing strategy so they connect online, AND in person for the absolute best results!

Most people are not born business savvy. And if you’re over 20, you didn’t grow up using online technology.

You become successful using social media when you invest time and effort into learning the best approach for YOU. You don’t need to become a mini me of anyone else, you need timeless strategies that allow you to do things your way and get results.

When you embrace new technology and put the right effort into hanging out where your customers are, magic happens!

There is no magic bullet, but there are effective success strategies that work. If you’re willing and prepared to make a few changes to how you use social media, this event has the ability to have a massive impact on your business over the course of the next year!

My name is Lisa Larter

and I’ve been a full time entrepreneur for 10 years. I’ve made my own mistakes, and I want to share the things I’ve learned to help you in your business.

Within 90 days of opening my retail store, I realized I was on the brink of bankruptcy when a bill for $100,000 showed up for inventory I had purchased and failed to sell. I didn’t have a 100K and I didn’t understand why this was happening. In a nutshell, I wasn’t measuring what matters and I knew in order to change things up, I needed to learn and apply that learning fast.

I spent close to $20,000 on traditional marketing and it failed miserably. It was an expensive lesson in emulating what I saw a big company do that I thought would work for me, and it couldn’t have been further from the truth.

After making these big mistakes in terms of money and marketing, my mindset was in the gutter. I went from being a confident business owner to wondering if I was really cut out for it. I even considered whether or not to go and get a job.

Luckily for me, I dug down deep because I really wanted my business to succeed and since then I’ve built multiple 6 and 7 figure businesses. I’ve designed a business that works for my lifestyle and I love what I do.

I wouldn’t be where I am today without making mistakes. Those mistakes taught me what not to do and I’ve figured out a pretty simple formula for what does work.


Join me on November 1st, 2017 for a day of applied learning that will have a positive impact on your business.

Have any questions or need help with your purchase? Email:

This is what your day will look like!

First, you’re going to learn some strategies around creating video versus using live stream to establish credibility, build trust and make offers to your tribe. Video is one of the most powerful tools to connect with people outside of being in person, and well, frankly, it’s time to get over being camera shy! Steve Dotto will share how he has garnered over 130,000 subscribers on YouTube and over 9 million views! You’re going to learn a simple strategy that will help you use social media to generate sales opportunities. We’ll spend time discussing ways you can use social media as a revenue generation tool in your business. I’ll share things that have worked for me on Facebook, and mistakes that have cost me big money along the way. You’ll walk away with some super cool ninja tricks to build your visibility and get more customers, so you can make more money in your business.

Next, you’ll be pulling out your mobile device and diving deep into the world of Intagram and SnapChat with Sue B. Zimmerman, The Instagram Expert. Sue will share with you what marketers and business owners need to know right now to create dynamic Instagram Stories, how to improve and maintain view retention on Instagram, and how to develop Instagram stories that drive traffic without sounding salesy

After lunch, Colleen Francis, an acclaimed sales expert, will talk about Social Selling strategies that work for lead generation, and how to build long lasting relationships with your clients to create new business. Lisa will then dive into mindset and why it matters so much in your business, especially since not everyone will see and understand your vision. Special guest, Ryan Beauchesne, will share his vision, journey, and success and how he did what he did for the brand of Crusoe the Celebrity Dachshund.

Lastly, we’ll wrap up by ensuring you know how to take things from the day, put them into place, and action so you can stay on track and in the right money mindset for the next year. This event will be content rich, fun and filled with opportunity.

You’ll be leaving this year’s Money, Mindset & Marketing event fired up and ready to take action! You’ll expand your network, connect to people you know online in person, and stay connected to new colleagues you’ve found online. This event is the perfect place for your entrepreneurial spirit!

Here’s a small taste of last year’s conference and what our guests thought of it:

“The Event Every Entrepreneur Needs”

What past attendees thought

The schedule is as follows:

8:00am – 8:30am
VIP Registration and Networking. Early Access To Expo/Seating.
8:00am – 9:00am
Registration and Networking. Doors open to everyone at 8:30.
9:00am – 10:00am
Event in Progress
10:30am – 11:00am
Morning Networking Break
11:00am – 12:30pm
Event in Progress
12:35pm – 2:00pm
Lunch and Networking in Expo
2:00pm – 3:30pm
Event in Progress
3:30pm – 4:00pm
Afternoon Networking Break
4:05pm – 5:30pm
Event in Progress
5:30pm – 7:00pm
VIP Attendee Private Cocktail Reception

Meet Your Speakers:

Lisa Larter

Host & Leader

Lisa Larter is an entrepreneur, business coach, speaker, and author. She dropped out of high school and then worked her way up the corporate ladder until she became an entrepreneur in 2006. Since then, she has built and sold companies and generated millions of dollars in sales. Most of the time she is helping others develop strategies to build profitable businesses. She understands business strategy, and how to leverage social media by turning connections into paying customers.

She is the founder of the Pilot to Profit Success System and Author of the Amazon International best seller Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales


Sue B. Zimmerman

Guest Speaker

Sue B. is the #instagramexpert, creator of the online Instagram training course “Ready Set Gram”. She's a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Marketing World and highly sought after business coach. She's passionate about teaching business owners and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has 30 years of business experience, including SueB.Do, Boxer Rebellion and Sue B. Zimmerman Enterprise. With her extensive knowledge of social media it's Sue B.'s mission to teach, mentor and empower others to be highly successful entrepreneurs.


Steve Dotto

Guest Speaker

Steve Dotto is Canada's most respected geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve has entertained and educated millions of Canadians on all aspects of technology.

After 20 years in traditional broadcast, Steve re-invented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

YouTube is Steve’s new network of choice, where he serves 2 communities, a traditional “How To and Productivity” stream, which follows his TV tradition, and a new focus on learning the keys to growing and ultimately monetizing a YouTube channel


Colleen Francis

Guest Speaker

Colleen Francis is driven by her unique, 20-year passion for sales results. She is an acclaimed sales expert who understands the challenges of selling in today's crowded, confusing market, and knows that business owners can no longer rely on approaches to sales based on techniques from decades ago—or even last year.

Join Colleen for her in-depth session on how to use a variety of direct and indirect channels to be top of mind and build long lasting relationships with your clients – including how to integrate social media to attract and land new business!


Special Guest Appearance by:

Ryan Beauchesne

Guest Speaker

Hailing from Ottawa, Ryan Beauchesne is the proud owner and manager of the wiener dog and internet personality who has taken social media by storm; Crusoe the Celebrity Dachshund.

With over 2.5 million followers online, a New York Times Bestselling book and second one on the way, TV appearances on Ellen to Good Morning America, recipient of the 2017 Shorty Award for Best Animal, over a total of 1.1 billion video views to his name, and having partnered with big brands such as Heinz and American Express, Ryan has garnered a recent wealth of knowledge in viral video creation and in the new realm of influencer marketing.


Judith Cane

Master of Ceremonies

Judith Cane is Canada’s Money Coach, and for the last 27 years has been responsible for helping thousands of clients plan and achieve their financial goals. She is an engaging speaker who uses a humour to create a fun experience while passionately teaching everyone to be financial literate. She works across Canada inspiring attendees and providing practical, actionable information they can use to kickstart the life they want. As a financial expert Judith has been quoted in the Wall Street Journal, the Globe and Mail, Canadian Living & Chatelaine. She has a weekly segment on 1310NEWS and is seen monthly on CTV Morning Live.


Does this sound like it’s for you?

Do you already feel excited at the prospect of spending a full day focused on you and your business?

As a business owner, you are busy. Busy taking care of your customers, your employees, subcontractors, family, pets… let’s face it, you do more than your fair share each day.

Today is about investing in you. As the leader of your business, you need a place where you can go learn, grow, and up your own game.

This is it.

Ready for a new year? Ready to take action?

Join us!

General Admission: $297

Tickets for this transformational event include:

  • General admission ticket to Money, Mindset and Marketing on Wednesday Nov 1st, 2017, at the Ottawa Conference and Event Centre
  • Buffet lunch, coffee and refreshments provided
  • Networking opportunities with speakers, sponsors and attendees in our Expo
  • Private Facebook community so you can get to know other attendees prior to the day of event
  • Fun goodies provided by our sponsors when you visit their booth
  • Free underground parking (which is super awesome when it rains!)
Buy Now!

VIP Experience: $497

Only 24 VIP tickets left!

VIP tickets for this transformational event include:

  • Premium front row assigned seating where you will enjoy an unobstructed view of the stage from the VIP section
  • Private VIP check in and early entrance to the event to connect and meet our sponsors ahead of the crowd
  • VIP Concierge on hand to assist you
  • VIP Cocktail reception with Lisa, Steve and Sue from 6pm to 7pm
  • Buffet lunch, coffee and refreshments provided
  • Networking opportunities with speakers, sponsors and attendees in our Expo
  • Private Facebook community so you can get to know other attendees prior to the day of event
  • Free underground parking (which is super awesome when it rains!)
  • VIP goodie bag carefully selected with fun SWAG for you
Buy Now!


Unplugged day two conference experience with Lisa on November 2nd from 9:00am to 4:00pm. You will experience a more intimate environment, hot seat coaching, deeper dives into what you have learned the day before and more. You should also expect, a rockstar guest appearance from at least one of Lisa’s speaker friends! (Day two is only provided to 80 VIP attendees and also includes lunch)

Ottawa Conference and Event Centre 200 Coventry Rd Ottawa, ON K1K 4S3

Book Your Hotel Room Today!
Tickets are non-refundable. Have any questions, need help with your purchase, or want to transfer your ticket? Please email: There is a $25 fee to transfer your ticket.

A very special thank you to this year’s sponsors!

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Copyright 2016 - Lisa Larter Consulting - All Rights Reserved