Lights, Camera, Authenticity: Elevating Your Video Content Strategy

Our best video cheat codes to capture attention and answer the questions your audience is already asking.

In the final episode of our Strategic Marketing For Your Business series, we’re sharing our best advice on creating one of the most powerful types of content today—video. 

First things first: You need a content plan 

If you want to get the reps in and strengthen your video-making muscle, start by creating a content plan. The only way creating video content is going to get easier is if you continue to do the work of showing up, hitting record, and pushing past the discomfort, so make it easier for yourself to do that by creating a clear direction.

This week, Cass and I are walking you through how we recommend creating a list of video content ideas so you never feel lost about what to record.

From how to hold the camera to how long your videos should be 

So many people get caught up in the technical aspects of video creation. Should they be long-form or short-form? Should you hold the camera portrait or landscape? 

We answer these questions and more by starting with the purpose of your video (is it meant to entertain or educate?) and identifying which social platform your audience will respond to best. 

Creating video content can be an intimidating process, but don’t let that stop you. With the guidance in this episode and our helpful cheat codes at the end, you’ll be comfortable and confident in your ability to create great video content in no time!

Plan Your 2025 With Me 

On December 6th, join me for a full-day virtual workshop where we will dive into money, time, marketing, and mindset with tactical advice, strategies, and resources. Learn more at lisalarter.com/plan-or-perish. 

Watch The Full Episode

What’s in This Episode

• Emphasis on authenticity over perfection in video creation
•  Informal content with basic quality standards
• Matching content type and video orientation to platform use for engagement
• How to repurpose video content 
• Determining when professional vs. informal filming is needed
• Building camera confidence with smartphone videos 

What To Do Next

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