This week’s blog was written by a very close connection, colleague and friend of mine, Melonie Dodaro. Her new book, LinkedIn Unlocked comes out today and I invited her to write a guest blog post for you on how to leverage the power of LinkedIn for helping and growing your customer base. Enjoy!
In the past ten years, we’ve witnessed technology completely change the way people buy and do business. As a result of this digital transformation, businesses, marketers, and sellers have had to adapt in order to stay relevant and competitive in attracting today’s modern buyer.
The only thing that is constant is change itself.
To attract today’s buyer, the sales dialog must shift from “What can I sell you?” to “How can I help you?”
Today your personal brand is more important than it’s ever been as people are looking to find out more about an individual before they do business with them.
Seven seconds is all you have to wow a potential client. Your social selling success is dependent on how your LinkedIn profile represents your personal brand.
With all of these challenges, there is still tremendous opportunity. You now have tools available to you to connect directly with your ideal prospects, with the click of a button.
And while everyone has been talking about social media for years, few talk about the power of LinkedIn. I believe many businesses ignore LinkedIn for two primary reasons:
- It isn’t sexy.
- It isn’t fun or exciting.
There are five crucial steps that will turn LinkedIn into a highly predictable lead generator for you; I call this The LINK Method™.
In the infographic below I will share with you the five-step process, what you need to have in your profile to attract your ideal clients, trigger events that allow you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.
Are you interested in discovering how to turn LinkedIn into a lead generation machine? Take a look at the infographic below:
I believe that when you stop collecting connections and start building relationships, you increase trust, credibility and attract more clients. This is vital because effective social selling is all about building relationships and trust.
The beauty of LinkedIn is that it is a platform that was designed to help you find, connect and then build a relationship and trust with the exact group of people that comprise your target audience.'People continue to make two very serious mistakes with LinkedIn and social selling.' - Melonie Dodaro Click To Tweet
Mistake #1: They rush to a sale right after connecting with a potential prospect.
Mistake #2: They never move the conversation offline, or don’t know how to, as it’s offline that you convert a prospect to a client.
LinkedIn is the premier business platform for social selling and the tips shared in this infographic represent just a small portion of the blueprint laid out in my brand-new book LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling.
In LinkedIn Unlocked you will learn a step-by-step system that will help you generate a steady stream of new leads, clients, and sales on LinkedIn in under 30 minutes a day.
To celebrate the launch of LinkedIn Unlocked, there is also $221 in free bonuses, including a companion workbook with all of the exercises, worksheets and templates provided in the book. Click here now to learn more about LinkedIn Unlocked and the exclusive bonuses.
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.