How to Understand and Interpret Facebook Insights

Do you understand all the numbers, graphs and info in your Facebook Page Insights?

One of the best things about Social Media, especially Facebook, is the analytics because the data provided can give you an instant look at the effectiveness of your online marketing.

With more traditional marketing you are often spraying your information and offers at a large audience and praying that it sticks for some. In contrast, marketing on Facebook and other social networking sites gives you the ability to more directly target your audience and allows you to measure just how effective your methods are. It can show you exactly where your marketing weak spots are and help you to find what is working for you.

But, what if you’re not a numbers person?

Do you look at the top part of your Facebook Page and think “Holy cow! There’s no way I can interpret that!”

Or, even worse, do you click on the little “hide” button up there so that you don’t even have to look at it?

In this special edition of Shop Talk, I am going to show you exactly how to interpret and use Facebook Insights so that you can see the results of your Facebook efforts. In less than 10 minutes, you will be an Insights pro!

I know that if you put this to use in your business you will be absolutely amazed at what you learn about your marketing and I would love to hear your feedback and questions about Facebook Insights. Please share them in the comments below!

If you’re still not sure about the difference between your profile and page or how to setup your Facebook page so that it builds your list and helps you communicate with your customers and prospects, and you’d like more training have a look at my Facebook Starter Workshop!


5 thoughts on “How to Understand and Interpret Facebook Insights”

  1. Hi Lisa, thank you for this. I am unable to see where the Insight tab is? Can you help…when I go under my gear on my home page, the pull down menu does not have “Insight page” listed.

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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