Trying to figure out how to develop a well known brand for your business on Facebook can be like navigating a mine field. As soon as you think you have it figured out – Bam! Something changes!
I know these changes frustrate you and leaving you feeling like you are not really in control.
The great thing about creating a brand is this: It isn’t really about you!
Once you figure that out, some of the challenges like, “I don’t know what to say” completely disappear!
It doesn’t matter if you are a big Corporation or a solo-preneur. We all only have 24 hours in a day and managing the amount of time you spend on Facebook should be given some serious consideration.
I get that you don’t want to be on Facebook all day and feel like you got nothing out of it. I know you are looking for a simple, easy solution that can be efficiently implemented by you – or someone on your team.
Thanks to my extensive background in business, I know that your greatest priority is establishing and growing your business. If you could figure out how to use Facebook to help you do that, you’d be on board in a second, right?. After all, translating traffic from Facebook to your website to your bank account is what you really want.
As you look around at everyone else on Facebook you might feel like your brand is falling short. You may notice some of the fancy landing pages and applications and think, “there’s just no way I have time to do this!”
It is easy to feel less than and to wonder how others get it done. To constantly say, “how is it that that “person” has so many people who like their page, and why does she seem to always get comments, shares and likes no matter what it is she does?”
Some of my clients have even admitted to rationalizing – thinking that their business is different and while Facebook might work for others, it won’t work in their situation.
Until they figure out exactly what to do – And what to do includes keeping your private life private and the brand of your business public. That’s what you want right? To shine that online spotlight on your strengths and victories in your business.
We will show you how to use the Facebook Timeline for your personal profile and your business page to tell the story of your brand. You will understand why Timeline is important, what some of the new rules are and how to take advantage of the changes to best showcase your brand.
Content for Brand
Don’t know what to say and when people refer to the word content you still don’t know what that means? No problem – we’ve that covered for you too! We will teach you the basics around how to create your own content that gets noticed and how to leverage other people’s content for your brand so you never sit there and wonder what to say again. We will give you a system that will help you create a day by day plan so you can cross this off your to do list with ease and efficiency – not to mention deliver great value for your audience.
Brand Look and Language
Ever notice some people use certain “speak” in the way they communicate? Believe it or not, it’s all part of their brand strategy. They have certain key words they use to get noticed and to position themselves as an expert. They also usually have certain colour schemes, topics and more to help you think and feel a certain way about them. These are simple things you may already be doing but don’t realize the importance of doing them routinely to create that “brand love” from your audience.
Guiding Principals to Keep You Controversy Free
Yes, saying the wrong thing in a reactionary moment can get you on CNN. If you have clearly defined guiding principals for your brand you will think twice – before you write it down (or type it out). This section is designed to get you thinking about all the things you don’t want to happen – we will give you the big list, you can add your own exceptions to ours. This one part alone can make or break your brand on Facebook. News travels fast with a share button!
Lastly, we will share with you the three resources you absolutely need for your brand – and they are not full time employees so you can relax now! These three resources are more than enough to help you get started and on your way to creating a memorable brand on Facebook that you can be proud of.
Your brand is something that is always evolving for your business. Think of Facebook as an extension of your brand. One where it can be shared with over 850 million other people.
Want even more value? The skills you learn here can be applied to most other social networks too!
C’mon! Jump on the Social Bandwagon with the rest of us. This is the PERFECT place to start!
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.