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Episode 79

Masterful Marketing: A Reader’s Perspective

Transitioning from the author to the reader

This week we will be flipping through the first part of Masterful Marketing together. It was a surreal experience to pick up my co-authored book with Alan Weiss and to start reading it through the lens of a reader and not as an author. 

Reading my book really changed the perspective I have about the book, and I wanted to share some of my favourite insights with all of you. So, if you’re ready to start mastering your marketing, then tune in to this week’s episode!

What’s in This Episode

  • Genesis of value 
  • Avoiding funnel-based marketing schemes 
  • Uncovering the needs of your buyers
  • The importance of your reputation as a business owner
  • Knowing your expertise
  • Using hashtags in your content 
  • Quality vs. Quantity
  • A new season of She Talks Business

What To Do Next

  1. Join The Strategy Lab, Lisa’s insider entrepreneurial community that is learning, tackling, and coming together to support and challenge each other on all things business.
  2. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.
  3. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  4. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Up Next

Next week in episode 80, we start a new season of She Talks Business, The Coaching Corner.   

Books Mentioned in This Episode

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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