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Episode 77

Don’t Wait! Start Marketing Now with Alan Weiss

How to master your book launch

After many weeks of writing, months of planning, and a masterful marketing strategy, we finally made it to the launch of Masterful Marketing

In the last episode of She Talks Business, Alan and I discussed the art of writing a book. Now that our new book is officially available to the public, it is the perfect time to share the art behind the marketing of one.

If you are writing a book or are thinking about writing one, this week’s episode of She Talks Business will be a great resource for you. Tune in to gain insight into what makes a successful book marketing strategy and launch.

What’s in This Episode

  • When to start planning your marketing
  • The problem with a self-published book
  • How to successfully market a book 
  • Marketing after the launch

What To Do Next

  1. Join The Strategy Lab, Lisa’s insider entrepreneurial community that is learning, tackling, and coming together to support and challenge each other on all things business.
  2. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.
  3. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  4. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week in episode 78, Alan Weiss and I discuss how we aren’t in the business of selling books, but selling value.

Books Mentioned in This Episode

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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