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Episode 74

Attracting the Right Buyer with Alan Weiss

Do you ask the right questions?

Not all business is good business. 

This is something every business owner has to figure out for themselves. It can be easy to fall into the trap of thinking that you need to be everything for everybody, but it’s time to take a step back and ask yourself, “Who is going to benefit the most from the value I can provide?” Once you can ask yourself that question and know the answer, you will know who the right buyer is and how to discern who is the wrong buyer for your business. 

This week Alan joins me again as we discuss how to attract the right buyer and more. Let’s get started!

What’s in This Episode

  • How to choose the right buyer 
  • Moving to a new market
  • Knowing what questions to ask 
  • How not to be all things to all people 
  • Knowing who the wrong buyer is

What To Do Next

  1. Join The Strategy Lab, Lisa’s insider entrepreneurial community that is learning, tackling, and coming together to support and challenge each other on all things business.
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  3. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs, and exclusive LIVE training.
  4. Join the conversation on Instagram, Facebook, or LinkedIn and share your insights from the show.

Where to Find Alan Weiss

Up Next

Next week, in episode 75 we will be discussing achieving results instead of chasing money!

Books Mentioned in This Episode

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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