Episode 69

Right on the Money with Colleen Francis

Solid Strategies for An Uncertain Economy

The timing of this week’s book, Right On the Money, was perfect. We are looking at yet another phase of economic uncertainty with inflation, the pending recession, and the fear that comes with it. This is the time to really understand how your strategy can help you not only weather the storm but how it can be the path leading you to the money.

When I first read this book, I referred to it as the “leaving money on the table book” because every page I read uncovered one more thing I’m doing to leave money on the table.

If you’re ready to pick up the money you’ve been unknowingly leaving behind, grab your headphones and let’s get strategizing.

What’s in This Episode

How to be an object of interest
Asking the right questions
Best practices for your CRM and pipeline
Planting seeds that will continue to blossom over and over
Knowing what you need to measure
Pricing right and not cutting yourself short

What To Do Next

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Where to Find Colleen Francis

You can connect with Colleen on LinkedIn, Facebook, or her website. And, don’t forget to check her out on Twitter!

Up Next

Next week, for episode 70, I am joined by the one and only Alan Weiss as we wrap up our Summer of Reading season! Tune in as we begin our discussion on our new book, Masterful Marketing.

Books Mentioned in This Episode

Onboarding Matters by Donna Weber
Rocket Fuel by Gino Wickman and Mark C. Winter
A World Without Email by Cal Newport
Right On The Money by Colleen Francis

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.