Re-Evaluate Your Marketing Regularly
27 Sep

Re-Evaluate Your Marketing Regularly

By Lisa In Blog, Business, Entrepreneur, Marketing, Twitter /   No Comments

About a year ago, I decided that I wanted to have my content dripped on social media around the clock so I could always have a presence. For some reason, I thought that more volume would equal more traffic to my website. More traffic would mean a bigger list and more opportunities to serve and sell stuff.

I signed up for MeetEdgar and my team created an entire library of content that could be shared for me. They worked on building this content for weeks, and every week when I’d write a new blog, we’d slice and dice that piece of content into as many tweets and formats as we could for social sharing.

Read More
Twitter Character Improvements
01 Jun

Twitter Character Improvements

By Lisa In Blog, Easy User Tips for Social Media, Entrepreneur, Social Media, Twitter /   4 Comments

Usually when a social network makes changes, there is a lot of push back and outrage from it’s users.  This past week, Twitter made some changes that you’ll most likely happily embrace.

Tweeting started out as a simple 140-character text message that allowed you to connect with a broad audience in real time provided you didn’t run into a Fail Whale which you’ll remember if you were an early adopter.

Much has changed in the twitterverse – with links, hashtags, photos, videos and more, it was time for Twitter to adapt the character count restrictions…or run the risk of falling behind other social networks. This is what they have done to improve your user experience:

Read More
What the heck is a hashtag?
16 Mar

What the heck is a hashtag?

By Lisa In Blog, Content, Entrepreneur, Instagram, Shop Talk, Social Media, Twitter /   No Comments

There are plenty of things about social media to be mystified about, but hashtags are not one of those things.

They might make you crazy, and you might not get what all the fuss is about, but they can make a world of difference to you on some social networks. They can open up new connections for you, or group together existing conversations, or get your content out in front of more people.

So, what the heck is a hashtag and how can you use it in your business? Let’s find out…

Read More
2-Step Content Creation Strategy
03 Feb

2-Step Content Creation Strategy

By Lisa In Blog, Content, Entrepreneur, Marketing, Shop Talk, Social Media, Twitter, Video /   2 Comments

A simple 2-step content creation strategy so that you can easily create content and share it in a multitude of places on social media is a magical thing – and that’s what I’m covering in this edition of Shop Talk.

I’m going to share with you exactly what I do with my own content.

You see, I don’t really like to work hard – I prefer finding quick and simple ways to accomplish what I need to do. What could be simpler than a 2-step content creation strategy?

Read More
Avoiding Twitter? Here are Three Easy Steps to Get Results
25 Feb

Avoiding Twitter? Here are Three Easy Steps to Get Results

By Lisa In Blog, Business, Content, Entrepreneur, Marketing, Social Media, Twitter /   No Comments

Do you feel like Twitter just isn’t the right social platform for you and your business?

A lot of business owners avoid getting on social media because it feels overwhelming and it often feels like something that won’t produce the results they need. For those entrepreneurs who are using Twitter, especially for business, they understand the value that exists on the platform when you use it in a highly leveraged way to get results.

Here are three super simple ways to leverage Twitter to get more results for your business.

Read More