It’s that time of year again! As my team and I come together and prepare for (what we believe to be one of the most anticipated events of the year) Money, Mindset and Marketing, we couldn’t help but map out a list of previous event fails. Yes, event fails. Let’s be honest here- no matter how much time you invest, how much effort you attempt to put into your flawless execution or how much energy you put into planning an event, things can, and likely will, go wrong.
A little while back, somebody within a Facebook community I am part of shared a situation about the financial struggles they were having in their business and was seeking guidance.
I was immediately struck by the number of women that responded to this post stating; “You have a money-mindset issue.”
The first time the squirrel showed up, I was sitting on the deck with my husband and dogs. I quickly looked over at Paul and said; “Hold the dogs!” as I got up to chase him away.
He was a tiny red squirrel, and he moved at the speed of light. I shut the door to our house just in time and chased him away then promptly went searching for his “nest” but I couldn’t find one. I assumed his appearance was a one-off because our deck is high up and you have to climb a flight of stairs to get to it. Not to mention, we don’t have any bird feeders or food outside to draw him to us.
Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.
I recently asked a bunch of business owners: “What is one thing that you want to improve on in your business?” The vast majority of the people who responded said that they wanted to get better at selling.
Even the word selling makes some business owners cringe. If I told you that you needed to go out and sell x amount of dollars for your business today, how does that make you feel?
One of the hardest decisions business owners make is knowing when to hire help; the second is knowing when to let the wrong help go.
Most businesses start out with you, the business owner, doing everything. If you’re good at what you do and your marketing efforts are successful, eventually you will need to add some type of a support system so you can focus on the most important activities that only you can do.
I’m in Newport, Rhode Island this week hanging out at the lovely Castle Hill Inn. It’s one of my favourite places to go. It’s on the water, it’s beautiful, and the service is outstanding. Rumour has it the employees look the guests up on social media and study what they look like and memorize your name so everywhere you go, you feel like everyone knows you. It’s very impressive the little details that they take into account.
In 2006, when I told my mother that I was going to quit my job and start a business she exclaimed in the most horrific mom voice you can imagine, “Oh my God child, are you sure you’re doing the right thing? You’ve got such a good job.”
When you have a job and you decide to quit your “very good” job to start a business, everyone thinks you’re crazy to give up your job security because being an entrepreneur is risky.