Entrepreneurs quickly realize that one of your biggest ways to measure the ROI of an investment isn’t the price of the product or service – it’s how much time you get back.
Let’s talk loyalty 101 – are you loyal to your clients and vice versa? If you’re not entirely sure how to answer this, ask yourself these questions:
- Do I see my clients and pay attention to them?
- Do I deliberately reach out and check in on them?
- Am I usually too busy to take the time to care enough to look?
There are three key problems that every entrepreneur faces when it comes to building a successful business. They may not be your usual suspects, but, guaranteed, you’ll be able to relate to at least one of these problems– if not all three.
It doesn’t matter if you’re in start-up mode, out of the gate trying to make your first sale, or if you’re a pro who has crossed over the 7-figure mark. These problems will continue to haunt you in your business and should be considered regularly.
We’ve got to stop throwing money at business problems as our first response. Why? Every business goes through cycles of change and different phases as the business grows – and we need to know where we’re at.
You begin as a start-up, and you’re often a one-person show for a while. But as your business grows, you move into needing a team to support you when there is more to do than time available.
Are you ready to scale your business? If so, you need to learn what you need to eliminate in order to see massive growth in your business.
When I was in Europe on vacation, I met with clients and attended a mastermind event hosted by Alan Weiss called “By Invitation Only”. Suffice to say, I’ve had a lot of time to think about business – my business specifically – and what it will take to elevate it to the next level.
My big awareness has been this: you need to prune if you really want growth.
You may have fallen into the trap of focusing on lead generation when what you really need to focus on is your ability in converting leads into paying, happy and satisfied clients.
Too many people are afraid of being “salesy” – and their lack of sales knowledge gets in the way of actually selling and generating any profit.
People who do this are fearful of being too pushy. They lack a formula for selling and they likely fall into the trap of telling instead of selling.
Have you ever wondered how your customer experience impacts your business and brand?
Let me tell you a story where I was the customer with … an interesting experience:
When we decided to book our flat in Scotland for two weeks, we were immensely excited to learn that there were – not one, but two – Michelin-rated restaurants within walking distance. The term “Michelin Star” is the hallmark of fine dining quality with restaurants around the world proudly celebrating this attainment.
I’ve been in the coaching and consulting business for over 10 years now, and I’ve worked with hundreds of people, from the “starting a business” stage to the “multiple seven-figure profits” stage. I’ve seen it all. But more importantly– I’ve done a lot of things during that time to grow my own business too.
Before we go any further, know this: the grind is not always sexy.