It was the Monday after an extra-long weekend. I had taken five days off (as “off” as you can be when you own a business and you’re addicted to email). On that Monday, I had a call to review a strategic marketing plan with Sandra on my team.
When my alarm went off that morning, I did not want to get out of bed. I changed the time from 6:30 to 7:30, calculating how long I could stay under the warm covers until it was absolutely necessary to get up.
A big idea is not a strategy until you’ve formulated a plan on how to bring that idea to life. Yes, big ideas are fun, and they get your creative juices flowing with hope and possibility. However, you need to master the art of executing so you can make an idea a reality.
Most business owners are not very good at at least one of these two things:
With businesses needing to hunker down and weather the economic implications of COVID-19, you may find yourself with more time on your hands than expected.
I’ve had a number of business calls with clients in the last couple of days. Some have been emergency-style calls, as we try to determine how to handle this situation we are all in.
A lot of people are feeling really overwhelmed and panicked- especially about money and business. They’re worried about taking care of their family, taking care of their employees and their customers.
We’re all feeling this way. There are some things we cannot control, but I also wanted to suggest some ideas of things you can do right now to fill your time wisely.
Are you in start-up mode in your business?
Here’s a question: do you know much about lawn aeration?
It was 1997, and my husband and I decided to start a small business on the side. He was a new police officer and worked shift work which allowed him to have a side hustle and we were both entrepreneurial-minded.
Entrepreneurs quickly realize that one of your biggest ways to measure the ROI of an investment isn’t the price of the product or service – it’s how much time you get back.
Let’s talk loyalty 101 – are you loyal to your clients and vice versa? If you’re not entirely sure how to answer this, ask yourself these questions:
There are three key problems that every entrepreneur faces when it comes to building a successful business. They may not be your usual suspects, but, guaranteed, you’ll be able to relate to at least one of these problems– if not all three.
It doesn’t matter if you’re in start-up mode, out of the gate trying to make your first sale, or if you’re a pro who has crossed over the 7-figure mark. These problems will continue to haunt you in your business and should be considered regularly.
We’ve got to stop throwing money at business problems as our first response. Why? Every business goes through cycles of change and different phases as the business grows – and we need to know where we’re at.
You begin as a start-up, and you’re often a one-person show for a while. But as your business grows, you move into needing a team to support you when there is more to do than time available.
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