Recently, a client of mine asked me for some advice related to video content and YouTube. They referenced how my other client, Alan Weiss, does things. My advice to them was pretty clear… You can’t compare. Alan Weiss began creating YouTube content 14 years ago. He has thousands of subscribers and hundreds of thousands of …
You Can’t Compare: How to Create a Powerful Brand Read More »
A client recently shared a story of two start-ups with me. We spoke about their journey in building their business from start-up to where it is now, compared to a colleague who had started their business around the same time. This client engaged my business advisory services very early on in their business and while we worked …
Humanize How You Attract Clients Lately, the noise coming out of the online marketing world has me worried that we’re dehumanizing how we attract people to our businesses. In today’s episode, we’re going to look at lead generation in a whole new way! Business is relational, not transactional. That’s why we’re going to pull out …
Get Creative to Grow Your Brand with Ryan Beauchesne In this episode, learn how Ryan Beauchesne, the brilliant creator and owner of Crusoe the Celebrity Dachshund, turned a blog about his dog into a successful business and international brand. Listen in to hear Ryan tell the story of writing in his beloved Dachshund’s “voice” to amuse his …
Knowing Your Ideal Buyer is an Important Part of Your Business Strategy Knowing who your buyer is and understanding intimately what problems they face is not just a start-up problem. The truth is that not being clear on your ideal buyer can haunt your business at every level—start-up, mid-size and huge corporation! In today’s episode, …
