11 Feb

Shop Talk – Why You Are Getting Un-Followed on Twitter

By Lisa In Articles, Ask Lisa, Blog, Featured, Featured, Shop Talk, Video /   No Comments

Do you use automation?

I’ve come to realize that, much like power, automation can be a good or bad thing depending on how it’s used.

Lisa Larter - Do You Use AutomationTake my business for instance. I use automation to ensure that whenever someone signs up on my site or purchases a product they get the information they have requested immediately regardless of whether it is day or night. This “on demand” type of sale is exactly what people want from an online business and I couldn’t do it without some form of automation.

Unfortunately, there are also bad forms of automation. For instance – have you ever followed someone on Twitter and received a personalized, sweet direct message? Perhaps you then replied to that dm to get nothing more than dead silence in return?

That is when you realized that the warm welcome message was an automated response to your following that person or business. How does that make you feel?

I recently asked this exact question through a Tweet and on my Facebook Page. The reaction was pretty much what I expected. I cover the ups and downs of automation in this week’s Shop Talk video. Check it out and then, tell me what you think about automation!

 

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05 Feb

Shop Talk – Three Must Have Social Media Tools for Your Business

By Lisa In Articles, Ask Lisa, Blog, Featured, Featured, Shop Talk, Social Media, The Social Business Academy /   No Comments

This week, someone asked if I would share some of the tools that my team and I use from a productivity perspective.

I love helping other business owners become more successful, so I’m thrilled to share with you three of our favorite tools for managing Social Media.

  1. Hootsuite – Helps you manage multiple Social Media accounts by multiple team members on one dashboard.
  2. ManageFlitter – Allows you to sort the people following you or those you are following on Twitter based on several different factors decided by you.
  3. TwentyFeet – A reporting system that allows you to monitor and report on all of your Social Media activity.

If you want to use Social Media to connect with customers and improve your business, being able to manage and analyze your activity and engagement is essential. These 3 tools will absolutely help!

Do you have tools you use to help you manage your Social Media? Please share in the comments!

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29 Jan

Shop Talk – How to Get More Likes on Your Facebook Page

By Lisa In Articles, Ask Lisa, Blog, Featured, Featured, Marketing, Networking, Shop Talk, Social Media, The Social Business Academy, Video /   13 Comments

One of the questions that I get quite often is, “How can I get more people to like my page?”

Of course, this isn’t a simple, single post answer (I have an entire module in The Social Business Academy that is about only this!), but there is one really easy tip I can give you that will help you get more likes right away.

Make sure that your Facebook profile links directly to your Facebook page.

When you setup your Facebook profile you have the option of adding where you work. This is where you can create a link to your Facebook page.

And yes, you can even edit it if you already have it setup incorrectly. Check out this Shop Talk video above for step-by-step instructions on how to use this feature to get more likes on your Facebook page.

Want to learn more about Social Media, Business and how to combine the two to create amazing success and make more money? Check out The Social Business Academy soon, before the special offer ends on January 31st!

 

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22 Jan

Shop Talk – How to Find Your Negative Feedback on Facebook Posts

By Lisa In Blog, Featured, Featured, Shop Talk, Social Media, The Social Business Academy /   2 Comments

Last week, Edgerank Checker posted an article on negative feedback and Facebook posts. It says that the typical Facebook post receives 0.03% negative feedback.

This article prompted my friend Tonya Davidson to ask, “How do you find this negative feedback on your Facebook posts?”

According to the article, Facebook defines negative feedback as a hidden story, a spam report or an unliked page. In this week’s Shop Talk video I answer Tonya’s question and show you just how to find your negative feedback on Facebook posts.

But, more importantly, I want to help you understand that you will always have negative feedback in an open forum like Facebook and you really should focus on the good that you’re doing and the good parts of your data. That is what really matters!

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03 Dec

Shop Talk – How to Maximize Your Social Media Presence and Save Time

By Lisa In Blog, Business, Easy User Tips for Social Media, Entrepreneur, Fav, Featured, Marketing, Shop Talk, Social Media, The Social Business Academy, Work Life Balance /   28 Comments

It’s time for an intervention.

Sit down, you and I need to talk.

I have a feeling you have been spreading yourself too thin trying to do way too much when it comes to Social Media and I am guessing – you are not getting the results you would like.

Let’s take a look at the next twelve months and simplify your social media into two key areas.

Are you with me?  Want your life back?

This week’s Shop Talk has all the juicy details! Leave a comment and let me know what you picked below!

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26 Nov

Shop Talk – Stop Acting Like You Have a Job

By Lisa In Blog, Business, Entrepreneur, Fav, Featured, Featured, Shop Talk, The Social Business Academy, Video, Work Life Balance /   2 Comments

This time next week will be the last month of the year. Are you ready?

Before you know it, you will be turning the page on your new calendar and I want you to be ready to take on 2013 with a focus on yourself and your business.

As you start thinking about your plans for the New Year, take a moment and STOP.

When exactly are you planning to take some time for yourself in 2013?

When are you going to refuel and reset so that you can meet your new objectives with the energy and new ideas that they deserve?

You didn’t start this business to buy yourself a job — make next year better for you.

Tune into a message I recorded for Shop Talk the last time I took a week off and went to my cottage in Nova Scotia.

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19 Nov

Shop Talk – Get More Facebook Visibility

By Lisa In Blog, Client Experience, Easy User Tips for Social Media, Entrepreneur, Fav, Featured, Marketing, Networking, Shop Talk, Social Media, Video /   3 Comments

You may have noticed the last little while that it is getting harder and harder to get views on your Facebook page. The truth is, the number of Facebook users has increased, and so has the average number of Facebook friends we each have. This means increased competition for space in the newsfeed is making it harder for your business to get noticed

In this week’s Shop Talk I give you some interesting stats and some tips on how you can get more views.  Hint – I went from 400 to 48,000 views on my post  and it didn’t cost an arm and a leg – or a car payment!

Want to know more?

Reference notes from Sandvine: More than 50-percent of smart phones communicate with Facebook each hour

Interesting article from The Globe and Mail: Canada on track to pass 100-per-cent wireless penetration rate

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12 Nov

Shop Talk – National Retailers and Brands Must Think Local

By Lisa In Blog, Business, Client Experience, Easy User Tips for Social Media, Fav, Featured, Featured, Marketing, Networking, Retail, Shop Talk, Social Media, Video /   3 Comments

Recently I was out visiting a client at their Shopping Centre and when the Marketing Director and I did our “Mall Walk” I was astonished at some of the feedback she gave me about the National Retailers.

They don’t get it.

They are failing to see the local opportunity that is right in from of them.  Are you missing this too?

Learn more in this week’s Shop Talk.

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