Shop Talk

Shop Talk – Get More Facebook Visibility

You may have noticed the last little while that it is getting harder and harder to get views on your Facebook page. The truth is, the number of Facebook users has increased, and so has the average number of Facebook friends we each have. This means increased competition for space in the newsfeed is making […]

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Shop Talk – National Retailers and Brands Must Think Local

Recently I was out visiting a client at their Shopping Centre and when the Marketing Director and I did our “Mall Walk” I was astonished at some of the feedback she gave me about the National Retailers. They don’t get it. They are failing to see the local opportunity that is right in from of

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Shop Talk – Your Company’s Social Media Policy

The stats are in and I think you may want to know the startling truth about the number of companies who have a Social Media Policy. Most organizations have all kinds of documentation on expectations, culture, service, policies and procedures in place to set their team up for success. What about when it comes to

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Shop Talk – Why Silo Marketing is Not a Good Business Practice

This Silo Marketing has got to stop — it’s becoming an epidemic. Facebook is not a strategy and neither is Twitter. Marketing should be part of your Business Strategy and should include how you engage, serve and interact with your customers. You have many channels by which your customers interact with you on a daily

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Shop Talk – Mobile Apps You Might Like!

Wouldn’t you LOVE it if someone could tell you exactly what apps you should use on your mobile device so you don’t have to try them all yourself? Since I own a Wireless Store (Parlez Wireless) the team is always sharing fun stuff with me so I thought this week I would share some of

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Shop Talk – How to Manage Blocking on Facebook

Although I joke about this a wee bit at the start of this video, today’s topic is an important one. It is about turning control back over to you so that Facebook becomes Your Facebook once again. The reality is that sometimes we need to block people, or some of the intrusive things they do

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Shop Talk – Very Pinteresting Information for you!

Three things I know are true: 1. Time is a challenge when it comes to Social Media 2. Overwhelm is the norm when it comes to learning all these new Social Networks 3. Most people struggle with generating an ROI from their efforts So why on earth would you want to even consider Pinterest? Maybe

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Shop Talk – Social Media and The Law of Reciprocity

The law of reciprocity is at work all the time, whether you are paying attention to it or not. It is happening on Social Media all the time — and I am guessing you might not have connected with how this is working “on you” and could be working “for you”. If you want more

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Shop Talk – The Google +1 Button, Yes Another Button!

When was the last time you Googled something? Yeah, thought so. Google is a beautiful thing when it comes to search. Speaking of search….. Let’s talk about why you need yes another button on your blog. If you don’t have the Google +1 button, you need to watch this.  

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