Shop Talk

Facebook COO Sheryl Sandberg – Why We Have Too Few Women Leaders

The numbers never lie and, though we live in a world now where we see many successful women, the hard reality is that most are still not making it to the top of their professions. Below are some updated numbers from 2013: Of 195 “States” recognized by the United Nations, only 20 have female Heads […]

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Shop Talk – How to Maximize Photo Sharing for Your Audience

Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos? Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram? Your customers

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Shop Talk – Turn Customer Complaints on Social Media into Business Opportunities

The worst thing you can do when someone complains about your business through social media is to take it personally and get emotional. If you take that approach, you may win the battle but you won’t win the war.  What you really want is to end up with a happy customer. Let me share my

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Shop Talk – Three Critical Elements to a Successful Facebook Ad

Recently Facebook made some changes to how they approve ads.  If you don’t know what they are, chances are your next ad may not get approved! I got the skinny directly from someone in the Facebook Advertising department and want to share these three critical elements to getting your ad approved plus a couple other

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Shop Talk – Why You Are Getting Un-Followed on Twitter

Do you use automation? I’ve come to realize that, much like power, automation can be a good or bad thing depending on how it’s used. Take my business for instance. I use automation to ensure that whenever someone signs up on my site or purchases a product they get the information they have requested immediately

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Shop Talk – Three Must Have Social Media Tools for Your Business

This week, someone asked if I would share some of the tools that my team and I use from a productivity perspective. I love helping other business owners become more successful, so I’m thrilled to share with you three of our favorite tools for managing Social Media. Hootsuite – Helps you manage multiple Social Media

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Shop Talk – How to Get More Likes on Your Facebook Page

One of the questions that I get quite often is, “How can I get more people to like my page?” Of course, this isn’t a simple, single post answer (I have an entire module in The Social Business Academy that is about only this!), but there is one really easy tip I can give you

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Shop Talk – How to Find Your Negative Feedback on Facebook Posts

Last week, Edgerank Checker posted an article on negative feedback and Facebook posts. It says that the typical Facebook post receives 0.03% negative feedback. This article prompted my friend Tonya Davidson to ask, “How do you find this negative feedback on your Facebook posts?” According to the article, Facebook defines negative feedback as a hidden story, a

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Shop Talk – How to Maximize Your Social Media Presence and Save Time

It’s time for an intervention. Sit down, you and I need to talk. I have a feeling you have been spreading yourself too thin trying to do way too much when it comes to Social Media and I am guessing – you are not getting the results you would like. Let’s take a look at

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Shop Talk – Stop Acting Like You Have a Job

This time next week will be the last month of the year. Are you ready? Before you know it, you will be turning the page on your new calendar and I want you to be ready to take on 2013 with a focus on yourself and your business. As you start thinking about your plans

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