You may have already read my classic post about Why Free is Too Expensive, BUT, did you know there are times when free is GOOD? The most important “free” content is your opt-in freebie. This is the item you give away for free to anyone who provides their email address and signs up for your list. …
Are you suffering from “website shame”? You know what I mean. That feeling you get in the pit of your stomach when someone asks for your web address. Perhaps it begins with a flurry of panic because you realize you haven’t posted any new content on your blog in 2 years. Or, it could be …
I am so excited to share with you the new format for Shop Talk! This new series format allows me to go in-depth on several different topics and share more details with you. I hope you enjoy them! Here’s a short intro to tell you more: To watch the first video in The Content Series, …
I don’t know how to swim. When I was a child, I had all kinds of problems with my ears. Tubes, surgery, ear infections and the doctors always said, “You can’t get water in your ears!” which meant, you don’t get to learn how to swim. My Mom doesn’t know how to swim either. I …
Do you want to beef up your LinkedIn profile and build up a bit of credibility around what you do? No problem. How you approach this could leave you looking bad to all those people you are connected to unless you exercise a bit of skill and social savvy. Let’s break down your options when …
LinkedIn Ratings, Endorsements and Recommendations Read More »
As a Store Manager working in retail in my early 20s, returns were the bane of my existence. It made me crazy when someone would buy a pair of shoes, wear them and then bring them back and want to return them for some made up reason. It negatively impacted my sales and it went …
Competition in business is fierce! The Internet has made it easy for anyone to hang a shingle, open for business, and begin selling products and services. Your barrier to entry is much easier and affordable than opening a traditional bricks and mortar business and, because of this, there are WAY more people starting businesses than ever …
Has it happened to you? Have you been duped by a Facebook impostor? Here’s how it happens: You log into Facebook and the first thing you do is check your notifications to see what’s going on. That’s when you notice a new friend notification and click to find a friend request from “Shannon” (insert your …
As the New Year approaches, perhaps you’ve been thinking to yourself, “I want this year to be my best year yet in my business,” or “this year I’m going to finally take action to achieve my dream.” Sometimes in your business if things aren’t going your way or you face challenges, you can feel discouraged. …
I recently had an experience that caused me to say something I don’t often say. “I will never do business there again.” I was angry and frustrated, but, more than anything else, the situation really made me wonder: Why is it that so many people in the service industry feel the need to puff up …
Being Right or Keeping a Customer – Which is More Important? Read More »
