10 Best Business Books for Entrepreneurs
30 Mar

10 Best Business Books for Entrepreneurs

By Lisa In Blog, Book Reviews, Books, Business, Entrepreneur, Pilot To Profit, Shop Talk /   31 Comments

Before we dive into the 10 best business books for entrepreneurs, I have a secret that I want to share with you…

You may or may not know this but, I am a high school dropout. I never finished high school. I quit half way through my last year. I’ve gone on to build an amazing life and business which I attribute it to one thing– I read a lot of books. Not only do I read books, I implement what the books tell me to do in my life and my business and it works. One day a famous author asked me why I wasn’t in one of her programs and I said, “Plain and simple, I don’t need your program, I read the book and I did the work to put it into action.”

That is the power of a good book and I have 10 such books that I have read (some of them more than once). They’re instrumental in my own success – and they can be in yours too.

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What the heck is a hashtag?
16 Mar

What the heck is a hashtag?

By Lisa In Blog, Content, Entrepreneur, Instagram, Shop Talk, Social Media, Twitter /   No Comments

There are plenty of things about social media to be mystified about, but hashtags are not one of those things.

They might make you crazy, and you might not get what all the fuss is about, but they can make a world of difference to you on some social networks. They can open up new connections for you, or group together existing conversations, or get your content out in front of more people.

So, what the heck is a hashtag and how can you use it in your business? Let’s find out…

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How To Say No
02 Mar

How To Say No

By Lisa In Blog, Business, Entrepreneur, Mindset, Shop Talk /   No Comments

Have you ever had a customer ask you to do something in your business that you didn’t believe was the right thing to do? Or maybe you just really didn’t want to do that thing they were asking, but you struggled because you really wanted to get the business?

It happens to all of us.

When you first start out as an entrepreneur – and sometimes again as you grow and expand – you may find yourself faced with questions like that without knowing quite how to say no.

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Do This One Thing To Increase Sales
24 Feb

Do This One Thing To Increase Sales

By Lisa In Blog, Entrepreneur, Mindset, Pilot To Profit, Sales, Shop Talk /   2 Comments

Almost every single business owner that I talk has the same question, “How do I move the needle in my business and increase sales?”

What I have discovered over the last 10 years of working with people is that one fundamental problem gets in the way of most business owners generating more sales in their business. The good news is, it’s really easy to fix with this one bright idea…

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How To Tag With Tact
17 Feb

How To Tag With Tact

By Lisa In Blog, Coaching, Marketing, Shop Talk, Social Media /  1 18 Comments

We need to talk – you know the conversation is about to get serious when you hear those words. It’s time for a Shop Talk about tagging, or more specifically about how to tag with tact.

What is a tag, you might ask?

A tag is when you upload an image to Facebook or Instagram and you click the tag button to tag someone else in the image. Sounds simple right? What could go wrong?

Trust me, a lot could go wrong…

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Do You Suffer From Perfectionism?
10 Feb

Do You Suffer From Perfectionism?

By Lisa In Blog, Content, Entrepreneur, Mindset, Pilot To Profit, Shop Talk, Video /   20 Comments

Do you ever get stuck because things are just not perfect enough? Perfectionism is a roadblock that some people wear like a badge of honor and that’s what we’re tackling in this edition of Shop Talk.

We’ve all heard it – and may have said it…

“I’ve got such high standards, it’s got to be perfect before I do it.”

Do you know who says that? The people who end up finishing last. And do you know why?

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2-Step Content Creation Strategy
03 Feb

2-Step Content Creation Strategy

By Lisa In Blog, Content, Entrepreneur, Marketing, Shop Talk, Social Media, Twitter, Video /   2 Comments

A simple 2-step content creation strategy so that you can easily create content and share it in a multitude of places on social media is a magical thing – and that’s what I’m covering in this edition of Shop Talk.

I’m going to share with you exactly what I do with my own content.

You see, I don’t really like to work hard – I prefer finding quick and simple ways to accomplish what I need to do. What could be simpler than a 2-step content creation strategy?

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