Do you know what your business model is? More specifically: can you tell me exactly how many customers you need and what products they need to buy in order to reach your business profit goals? One of the biggest mistakes I see business owners making is melding too many business models into one.
I’ve noticed a ton of questions in the social media space lately around pricing strategy and how to reach six-figures in sales and/or profits. If I’m speaking to you, you’re the entrepreneur who’s been in the game for a while. You’re not here to cruise, you’re ready to hit the ground running – and make …
Pricing Strategy: Get Clear On Your Goal And Work Backwards Read More »
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services. This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used …
Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers. He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to …
Have you bought into the hype that if you create the perfect sales funnel with the right upsell and down sell, you can rapidly earn millions? This is simply not true.
I recently asked a bunch of business owners: “What is one thing that you want to improve on in your business?” The vast majority of the people who responded said that they wanted to get better at selling. Even the word selling makes some business owners cringe. If I told you that you needed to …
Alright, let’s talk a little bit about trading hours for dollars. When did trading hours for dollars all of a sudden become so taboo? It’s like people think that working one on one with your customers is a bad thing. “Oh my God! I’m doing too many hours for dollars!” Can you imagine if every …
Why You Need to Consider Hours for Dollars as Part of Your Strategy Read More »
Have you ever caught yourself thinking “I have no business being in charge of this business. I’m not a REAL business person.” I bet you have because I have heard it multiple times from my own clients. I have something really important to tell you: Newsflash: There is NO SUCH THING as a “Business Person” …
It started with a pair of jeans. They were designer jeans and my mom told me she could not afford them. Her exact words to me were “If you want to buy jeans like that you are going to have to find a way to make your own money to buy them.” For a 12-year-old …
Sales are the driving force behind any business. If you’re like most business owners, you are constantly looking for ways to increase sales and make more money. There are hundreds, if not thousands, of books and how-to’s out there on how to get more sales but, the secret is easy and I’m going to share …
