06 Mar

Facebook Brand Webinar

By Lisa In Articles, Blog, Featured, Featured, Products, Social Media, The Social Business Academy /

Trying to figure out how to develop a well known brand for your business on Facebook can be like navigating a mine field. As soon as you think you have it figured out – Bam! Something changes!

I know these changes frustrate you and leaving you feeling like you are not really in control.

The great thing about creating a brand is this: It isn’t really about you!

Your brand is all about how others perceive you

Once you figure that out, some of the challenges like, “I don’t know what to say” completely disappear!

It doesn’t matter if you are a big Corporation or a solo-preneur. We all only have 24 hours in a day and managing the amount of time you spend on Facebook should be given some serious consideration.

I get that you don’t want to be on Facebook all day and feel like you got nothing out of it. I know you are looking for a simple, easy solution that can be efficiently implemented by you – or someone on your team.

Thanks to my extensive background in business, I know that your greatest priority is establishing and growing your business. If you could figure out how to use Facebook to help you do that, you’d be on board in a second, right?. After all, translating traffic from Facebook to your website to your bank account is what you really want.

This workshop will teach you to turn that traffic into $’s

As you look around at everyone else on Facebook you might feel like your brand is falling short. You may notice some of the fancy landing pages and applications and think, “there’s just no way I have time to do this!”

It is easy to feel less than and to wonder how others get it done. To constantly say, “how is it that that “person” has so many people who like their page, and why does she seem to always get comments, shares and likes no matter what it is she does?”

Some of my clients have even admitted to rationalizing – thinking that their business is different and while Facebook might work for others, it won’t work in their situation.

Until they figure out exactly what to do – And what to do includes keeping your private life private and the brand of your business public. That’s what you want right? To shine that online spotlight on your strengths and victories in your business.

This workshop is designed to teach you exactly how to do that

Facebook Timeline

We will show you how to use the Facebook Timeline for your personal profile and your business page to tell the story of your brand. You will understand why Timeline is important, what some of the new rules are and how to take advantage of the changes to best showcase your brand.

Content for Brand

Don’t know what to say and when people refer to the word content you still don’t know what that means? No problem – we’ve that covered for you too! We will teach you the basics around how to create your own content that gets noticed and how to leverage other people’s content for your brand so you never sit there and wonder what to say again. We will give you a system that will help you create a day by day plan so you can cross this off your to do list with ease and efficiency – not to mention deliver great value for your audience.

Brand Look and Language

Ever notice some people use certain “speak” in the way they communicate? Believe it or not, it’s all part of their brand strategy. They have certain key words they use to get noticed and to position themselves as an expert. They also usually have certain colour schemes, topics and more to help you think and feel a certain way about them. These are simple things you may already be doing but don’t realize the importance of doing them routinely to create that “brand love” from your audience.

Guiding Principals to Keep You Controversy Free

Yes, saying the wrong thing in a reactionary moment can get you on CNN. If you have clearly defined guiding principals for your brand you will think twice – before you write it down (or type it out). This section is designed to get you thinking about all the things you don’t want to happen – we will give you the big list, you can add your own exceptions to ours. This one part alone can make or break your brand on Facebook. News travels fast with a share button!

Resources

Lastly, we will share with you the three resources you absolutely need for your brand – and they are not full time employees so you can relax now! These three resources are more than enough to help you get started and on your way to creating a memorable brand on Facebook that you can be proud of.

Help Your Audience Create Your Brand

Your brand is something that is always evolving for your business. Think of Facebook as an extension of your brand. One where it can be shared with over 850 million other people.

Want even more value? The skills you learn here can be applied to most other social networks too!

C’mon! Jump on the Social Bandwagon with the rest of us. This is the PERFECT place to start!

26 Feb

Personal Brand Power Webinar

By Lisa In Articles, Blog, Marketing, Networking, Products, Social Media, The Social Business Academy, Training / 1 Comment

Do you know what your brand is?

When you think of the word brand what comes to mind? Do you think only about your logo? Or, do you think on a much bigger scale?

From soft drinks to sneakers, handbags to cars – we all have our favorite brands. For some it may be Coca Cola or Nike. Or, maybe Coach and BMW. But what’s really important is this: When you think of these brands, do you only think of their logo?

I didn’t think so.

Think about Tiffany. That little blue box says it all. It’s hard to believe that they are so popular people even buy the actual boxes (and copycats) on eBay. That’s the power of a brand.

I am SHOCKED by the number of people who think that their brand is defined by a logo. What you need to understand is that, there is a new kind of brand going on right now. That brand is Brand YOU and it is so much more than just a logo!

That’s right. As of this moment, you are going to start to think of yourself differently. You are a brand. You are every bit as important and as capable of a brand as the ones I have described above.

The only difference between you and the brand managers who run these large powerful organizations is the time and attention you are giving the brand of YOU.

Just look and you will see it all around you right now. Other people who are garnering all kinds of attention around their business and you wonder: “How did they do that?” “Why does she always look so well put together?” “How come all her “stuff” looks so well thought out?

This webinar is all about the Brand of YOU

The cold hard truth is this – People judge you based on how you look, what you know and do, and the words you use. How others perceive you is the core to identifying the Brand of YOU.

In this session you will learn exactly how to create the brand of you and will walk away with your own personal brand rules that are fundamental to the way you think about you and your business moving forward.

You will learn how to define the brand of you.
You will learn how to increase the visibility of that brand.
You will learn the details that make an impression on your brand.
You will learn the power of words, colours and style.
You will learn why values matter and how word of mouth marketing can make your brand take off faster than ever before.
You will walk away with a clear sense of your power and the guidelines that must be followed in order for the personal brand of you to really take off.

Are you really sick and tired of walking into a room and not being recognized? Are you ready to change that and stand up, stand out and be known for who you are and what you have to offer the world?

STOP being sick and tired and make the change NOW! Just CLICK HERE and order the Personal Brand Power Webinar now and learn how to create and market the Brand of YOU!

15 Feb

Pinterest Training – Pinning For a Cause

By Lisa In Articles, Blog, Business, Featured, Featured, Products, Training / 2 Comments

Just when you thought you had a handle on this whole Social Media thing…technology does what it does best – CHANGE!

Welcome to the wonderful world of Pinterest!

Even if you haven’t jumped on the bandwagon yet, I’m sure you’ve heard about the latest trend in the world of Social Media. Pinterest is a virtual pinboard – a place to keep notes, inspirations, ideas and more.

See something online that you like and want to share with others? “Put a Pin in it”!

Even better, you can browse the boards of others to get great ideas for your home, pets, kids, crafts, even business! Yes, Pinterest can be an excellent place to showcase your business…If you do it right.

No clue where to start? Dread having to setup yet another account and profile? Don’t worry! Pinterest has made it SUPER EASY and I’m going to help you through it! For just $19.97 I’m going to teach you how to get started with this new platform and how to make it work for your business.

During the Pinterest Quick Start Webinar Recording, you’ll learn:

Setting up and editing your profile
Creating board topics for work and play
How to upload your pins
How to find people to follow and view your followers
How to find your facebook friends who are on Pinterest
How to Repin, Like, Comment
The secret to making it all work

CLICK HERE TO ORDER AND GET
IMMEDIATE ACCESS TO THIS RECORDING!

Need an even better reason to order this webinar? No Problem! You can help me Spread the Love and benefit The Ultimate Kindness Project! $10 of every Pinterest Webinar Recording purchase will be donated to The Ultimate Kindness Project to help an amazing Mom get a new, specially equipped van for her special needs son (learn more about the UKP here)!

So, help yourself to some training and help a very deserving Mom in the process. Now THAT is LOVE!

07 Feb

Email Marketing

By Lisa In Articles, Blog, Featured, Featured, Marketing, Products, Social Media, The Social Business Academy, Training / No Comments

Are you getting the most out of your e-Marketing?

Email Marketing is the one way you can consistently reach out and communicate with your clients. And, it is the ONLY WAY to reach them when you want wherever they are thanks to the Internet and Mobile Technology.

Something this important can’t be left to chance and guesswork. You have to learn how to use this platform to grab attention, engage and share your message with your audience. During this hour-long, instant download workshop I cover:

Why consistency is key and how sending a weekly newsletter will build a better relationship with those on your list.
The importance of using autoresponders and followup sequences to make an impression.
Why you should create campaigns and how to use them to improve your sales.
When to send a solo e-blast and what it should include.
That Can-SPAM really can cost you time and money and how to ensure you comply.
The importance of subject lines to grab attention and draw the reader in.
Which words you should avoid and why so that you stay out of spam folders and stay in front of your clients and prospects.
How to measure your readership, click-throughs, bounces and skips, and how these numbers affect your business.
When to do it yourself and when it’s time to hire help.

If you know you need to be using email marketing to engage with your list but you just don’t know how to go about it – NOW is the time to learn! Just Click Here and order the Online Email Marketing Workshop and get started immediately!

25 Jan

List Building Workshop

By Lisa In Blog, Featured, Featured, Products, Social Media, The Social Business Academy, Training / No Comments

Do You Want to Build Your List?

See, I know that most business owners start out the same way did. With no one other than their Mom on their mailing list. I also know that it’s tough to grow your business and expand your network if no one knows about you.

This hour-long workshop on List Building will completely change that. I will show you:

How I created a platform close to 20,000 strong in just over two years.
The most effective way to dramatically increase your list at events or when you are speaking.
The number one thing you absolutely have to do to get people to say “YES, I want to hear from you!”
How to leverage your Social Networks as part of your list so you can spread your message even further.
The greatest way to partner with others so your list keeps on grow over and over again.
The one thing I did in 2011 that added 400 people to my list in just a couple of days.
and MORE!

No matter what kind of business you have, your list is, without a doubt, one of the most important elements. Knowing how to build it and, maybe even more importantly, how to maintain it, is vital to your success!

01 Jan

Facebook Timeline – Did You “Get” It?

By Lisa In Articles, Blog, Business, Featured, Featured, Products, Social Media, Training / No Comments

The rumblings in the tech world had hinted that there were big changes to come, but then, they always do. Most of us in the Social Media world expected changes in our Facebook news feed or in how we access applications – and we got them. What we didn’t expect was a complete revamping of our beloved Facebook and, subsequently, in how we will use the platform.

In a recent newsletter I talked about embracing change. If ever there were a time to take that stance, it is now. If you don’t do well with change, you will need to prepare yourself and learn to embrace the changes as Facebook evolves.

I’m sure that by now, you’ve seen at least a little about the changes and what the new Facebook Timeline will look like. You may have even read some articles on how it will work. What you may not know however is that, while Facebook’s new timeline is intuitive – even adding what it considers to be important life events to your timeline such as the birth of your sister (Click Here to see a slideshow of the new features by Mashable contributor, Chris Taylor) – it also gives you something you’ve never had before, control over your profile. YOU get to choose what you feel are life events whether it’s a wedding, graduation, new puppy or new car.

According to Mark Zuckerberg during his keynote at F8 on September 22nd, 2011, Facebook was designed to be a conversation starter. It was a way to find and gain an introduction to someone that you might share a connection with. After the first major restructuring of the system, that was expanded to include a part of the actual conversation. Instead of just giving you a starting place, Facebook provided a platform for you to actually turn that introduction into a conversation right there on your wall.

Since that time, many changes have come along but none so drastic as what we are seeing now. Rather than just an introduction or conversation starter – Facebook has now become a digital scrapbook of your life and you get to choose who sees what within your scrapbook. And with over 800 Million active users, that control is more important than ever before.

The most intriguing thing about all of these changes is the thought of what’s in store for Facebook Pages. Up until now we have been very limited on how we could showcase our businesses on Facebook Pages. With only a small side banner and the ability to create a landing tab through a third party application, we weren’t able to easily promote ourselves. If the new Pages are anything like Timeline, and it is widely rumored that it will be, then the opportunity for brands to use this as a marketing tool will be off the charts!

We will basically be able to watch the evolution of a brand from it’s birth to today. Can you imagine what the last 119 years of Coca Cola or the 35 year lifespan of Apple Computers will look like on their Facebook Page if it is done in the same type of Timeline format? What about musicians and actors? It would be a literal one-stop place to see the entire career of a celebrity or life of a company played out at the click of a mouse.

So, the real question is, are you ready? Time is almost up and you will be forced to change to the new Timeline. If you need help getting started or want a better understanding of the changes, I have GREAT news! Last month I created a “Facebook Timeline Webinar” filled with 60 mins of intensive instruction and explanation for ONLY $27! It’s still available as a recording so go get it and “Get” the new Facebook Timeline!

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