Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers. He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to …
It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you. We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless …
A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain… I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few …
There is an excuse that is used FAR too often when thinking about starting a business venture in a niche market. You’ve probably heard it before, you may have even used it before. It’s the classic “oh no, I can’t. Too many people are already doing that” excuse. For the record – that excuse is a lie.
Alright, let’s talk a little bit about trading hours for dollars. When did trading hours for dollars all of a sudden become so taboo? It’s like people think that working one on one with your customers is a bad thing. “Oh my God! I’m doing too many hours for dollars!” Can you imagine if every …
Why You Need to Consider Hours for Dollars as Part of Your Strategy Read More »
I remember getting started with my website and my newsletter and telling my VA that this newsletter needed to be a revenue generator and guess what? After a few months, it did generate revenue. About $300 a month. Barely enough to pay my VA and cover the cost of my CRM!! Then I found Lisa …
I know you think it’s just you, but you are not alone. I promise, you are NOT the only person who does not get Twitter. Truth be told everywhere I go, people lean in a little bit closer when they find out what I do for a living… They lean in because they want to …
You have a choice – you can go to that early morning networking session or…you can go for a root canal. Which would you prefer? I know for some people (including me once upon a time) a trip to the dreaded Dentist would have been much more preferable than walking into a room full of …
Use Social Media to Become a Networking Rockstar! Read More »
Trying to figure out how to develop a well known brand for your business on Facebook can be like navigating a mine field. As soon as you think you have it figured out – Bam! Something changes! I know these changes frustrate you and leaving you feeling like you are not really in control. The …
Do you know what your brand is? When you think of the word brand what comes to mind? Do you think only about your logo? Or, do you think on a much bigger scale? From soft drinks to sneakers, handbags to cars – we all have our favorite brands. For some it may be Coca …
