LinkedIn can be an incredible resource for your business — if you know how to leverage it’s features for maximum impact.
In today’s post, I want to give you a little LinkedIn assignment. This assignment is going to help you to look at your profile with a critical eye and ensure that it is setup as robustly as it needs to be to allow you to attract the right people in.
Photographers and small business owners are always looking for ways to grow their business. One of the ways they do that is by setting up a website, Facebook page, Twitter profile, Instagram account, and so on and so on.
Then, they rarely, if ever, make any updates and they lose business because of it.
There is a business responsibility that comes along with managing your presence on Social Media if you REALLY want to grow your business.
The driving force behind every successful marketing plan (especially those for social media) is strong, strategic content.
Whether you are using social media to increase traffic to your site, build your brand, enhance your reputation, connect with your market or inform your audience, sharing the right kind of content for your audience is essential because, if you don’t, they don’t have a reason to continue reading or listening to what you have to say.
And, here’s the best part: Finding content that works for your brand and helps you meet your marketing goals doesn’t have to be overwhelming!
No, really! It can be easy to create awesome content that everyone wants to read because you already have everything you need.
Here are 4 Ways to Create Great Content:
1) Start with What You Have – Depending on what kind of strategies you are using, you may already have some content that can and should be shared through social media. Existing content like blog posts, website pages, company resources, product reviews, annual reports, company videos and photos are all excellent sources of content. Creating content in your business for other purposes? Don’t stop there! Evaluate whether or not the content is also conducive to your social media campaign and plan accordingly. In other words, try not to “date” the material and ensure that it includes images, catchy titles, etc. so you can use it over and over again on social media and it will really capture your audience’s attention.Also, as you gather the content you have, decide how it best fits into your overall strategy. Focus on sharing content that aligns with your goals for your business as well as the values of your company and your followers.
2) Find Your Audience’s Interests – Make a list of the types of content your market would be interested in. Chances are, you already have a good idea of who your market is and what kinds of things would influence a potential customer. If you aren’t sure, step back and do some market research. Creating this list will lead you to different content sources. For example, if your market is interested in how-to or informational content, you can start researching those areas.Another way to find content for your market is to find out where your audience already is and what draws them there. This can give you insight into how to create and share content that will resonate with your market. Are they on Facebook, Twitter, LinkedIn or other social platform? Are they mobile fanatics or do they consume content via the computer? Are they taking part in groups or engaging on other pages?
3) Follow Thought Leaders – Thought leaders, industry experts and people likely to influence your market can be great sources of content. Start by making a list of 10 industry leaders and 10 respected industry publications. Follow what these people are doing and publishing and what topics the publications are focusing on. Share this same content with your followers (remember to always give credit to the original source), and create new content around these topics. This type of sharing can really give you a boost because it helps you to form relationships with clients, prospects, and others in your industry.
4) Tune in to Current Events – Keeping up with current events is a good way to find fresh content to share with your followers. Subscribe to industry newsletters or RSS feeds and use tools like Google Alerts to keep yourself aware of current happenings.It’s a good idea to focus on current events that directly relate to your business, industry and market. However, sharing and commenting on community news or major national developments can help your business join online conversations and can help you establish goodwill among your audience.
Finding fresh content to use for your social media campaign begins with understanding your market. When you know what interests members of your audience you can assess content your brand already has and decide what to use for your campaign. Then, you can find ways to use what industry leaders are saying and incorporate current events into your social media strategy.
Want to learn more about creating great content that your customers want to see? The Content Pilot is a 10-week intensive program that can turn you into a content pro! Click Here for more info —> www.LisaLarter.com/ContentPilot
Ready to get going but need some help? Check out the Shop Talk Video below for ways to get started then join the conversation! Share some of your favorite sources for content in the comments below.
The Internet is still a relatively new business tool for you when it comes to connecting with people. And anytime you have a new tool, it takes time and practice to identify the best ways to make that tool work.
We all want to feel like we are connected to other like-minded people, are part of a community and that people see and acknowledge us for who we are.
We are more the same than we are different when it comes to connecting – we have an innate need for relationships.
Here are some tactics for you to employ to enhance relationships in your business through social media.
1. When you go to an in-person networking event and exchange business cards with someone, ask them if it’s okay to connect with them on Linkedin. This is a great way to demonstrate that you want to continue to build a relationship and stay in touch with them.
2. Make a list of your top 20% customers and go see if you are connected with them on all the social media platforms you hang out on. If you are not, send them an invitation to connect.
3. Go through that list one customer at a time and do some homework. Take a look and see what is going on in the lives of these people so you have context. Send them a private message via LinkedIn or Facebook and acknowledge them for something you have observed. I am not kidding when I say we could all use a bit more acknowledgement in our lives.
4. Make another list of past customers you have worked with whom you have not done business with in a while. Follow step 2 and 3 to reconnect with them. Everyone knows that it is easier to do business with someone you have done business with before – why not spend a bit of time nurturing these relationships instead of letting them fall so far behind that they forget you.
5. Make a list of 5 people you are connected to via social media that you have never met in person. Find a way to connect to these people somehow in-person this year. If connecting in person is not geographically possible, use technology. Invite them to have a conversation with you on Skype or Google Hangouts. This can be a great way to connect eye to eye with someone and enhance your relationship.
6. Use lists or tags on Facebook, LinkedIn and Twitter to segregate your clients so you can make a point of liking, commenting and seeing what they are doing on a regular basis. I have ALL my clients listed on Facebook and I find it is the BEST way for me to pay attention to what is going on with them. I don’t want Facebook to control what I see. These people MATTER to me and my list makes it super easy for me to keep in touch.
7. Share helpful content that is related to what your customers do professionally and personally. If you know them, it becomes easier to spot content that can be of value to them. It allows you to show up through sharing and this in itself enhances your relationship. You don’t have to do this daily, just always be on the look out.
When I speak, I often refer to the need for you to be SWIIFT. SWIIFT stands for See What’s In It For Them.
Start being SWIIFT about how you approach and enhance relationships. The problem you have around turning social media connections into sales just may shift.
Do you sometimes feel like social media isn’t generating the money you thought it would even though you are spending hours and hours online? In this video below I share 4 activities you should to be doing in order to make money through social media.
Now it’s your turn…What are you doing on social media that’s working for you?
Has it happened to you? Have you been duped by a Facebook impostor?
Here’s how it happens:
You log into Facebook and the first thing you do is check your notifications to see what’s going on.
That’s when you notice a new friend notification and click to find a friend request from “Shannon” (insert your friend’s name here). For a second you think… “Wait a minute, am I not already friends with her?”…
Then, you click on the friend request and you see her picture as the profile image, a picture of her family vacation as the cover, plus a bunch of other people you know who are already friends with her so you figure it must be okay, right?
Maybe she created a new account. Maybe she unfriended you by accident and added you again…you shrug and click on confirm then go about your Facebook business.
This is where you made your first mistake and how you help Facebook Impersonation grow.
When you get a friend request that you suspect to be duplicate the first thing you want to do is go look for your friend on Facebook and ask them “Did you create a second Facebook account?” A quick Facebook private message can often clear things up.
Most of the time the new friend request is impersonation and without even realizing it you are allowing someone who is pretending to be someone they are not to have access to all your personal information on Facebook by accepting the friend request. You do not want to do this.
The reasons for impersonating someone on Facebook can vary from hackers looking to collect personal information about you to stalkers who are trying to get information on the person they are pretending to be. Regardless of the reason, you want to put a stop to it right away.
This is what you want to do:
Step One: Go to their profile, click the drop down arrow.
Step Two: Select Report/Block.
Step Three: Submit a Report and select Report Person’s Account
Step Four: Select This timeline is pretending to be me or someone I know, and select appropriate sub section and type name of person being impersonated in and press continue.
Facebook will give you the option to let the person who is being impersonated know too, so they can file their own report and put an end to the impersonation.
This is how you stop a fraudulent account from gaining momentum.
So, the next time you get what you think might be a duplicate friend request, instead of just confirming them as a friend, follow these steps and get the Facebook Impersonator shut down.
Have you ever had an impostor or been friended by one? Share your story in the comments below!
When you run your own business you are going to make mistakes in your content. Guaranteed.
And yes, I’ve made lots of them along the way and every time something happens, the first thing I look at is intent.
If your intent was good, then you need for forgive yourself and look at what lesson there is for you to learn. Once you figure out the lesson, fix whatever system is broken to try and minimize – not eliminate – errors.
Why do I say minimize versus eliminate? Because you will never be perfect so it is time to stop trying.
If you make a mistake and learn from it, chances are the mistake won’t happen again but don’t let that one thing be all you focus on.
Pick yourself up, create a new process to try and prevent the same mistake from happening again and get back at it.
No one else is sitting at home reading email thinking, “OMG Lisa sent me an email last week that said ‘Dear Contact Name’, she must be having problems in her business, and I can’t believe she would do that. It’s just terrible!!”
And if they are, well, let’s just say that I’m not the one with the problem, because there are far more important things to worry about.
So, today I am laying all my cards on the table. I’m going to share with you my dirty little secret – All the awful, horrid, really bad mistakes I have made when it comes to my content, because someday, you may make these same mistakes and I want you to know that you are not alone.
Here are 9 Content Mistakes I’ve Made That You Will Likely Make too:
Reply all when you meant to just reply to the person
Reply to a BCC email when you weren’t supposed to
Send your email out to “Dear Contact Name”!
Accidentally trigger an email you didn’t mean to and sent to your entire list
Send an email with a broken link
Tweet a direct message as a reply
Reply to a tweet from the wrong account
Spelling mistakes – nuff said especially when it’s words like favor and favour!
Email your do not mail list by mistake (yes, I did that once at Parlez Wireless)
These are nine simple mistakes that happen that people get really fired up about and, while I agree they are important and paying attention to the details is critical to the success of your business, they aren’t the end of the world.
What you need to ask yourself is: “Is this the norm or the exception?”
If every time you do something it is riddled with mistakes, you have a problem. But, if you are making the occasional mistake, don’t be so hard on yourself. Learn from it and move on.
Time to share! What mistake have you made recently that you need to laugh about? Tell me in the comments below!
Everywhere you look these days it seems that people have a desperate need to recreate, redesign or redefine themselves or their business.
Apple is a perfect example with the release of the iPhone 5C, the cheaper, more colourful iPhone.
Yahoo has redesigned their logo in the hopes of capturing some media and public attention.
Miley Cyrus has…well, we won’t even go there.
The point is, change gets attention and, with the right changes, you can get some really good attention for your business.
Here are 5 small changes you can make right now to SCORE big results and up your Social klout:
Show Your Face – Unless yours is a widely known and well recognized brand, use a photo of you, not your logo as the profile image on all of your Social Networks. People like to see who they are talking to and will relate and engage better with your photo than a logo.
Clean House – Make some simple updates to your Social profiles and make sure one of the very first things in your about or description section is a link to your website. If they have to search for ways to find out more about you, you’ve already lost them
Offer Them Something for Nothing – Selling your stuff is important but people don’t buy from strangers. They buy from people they know, like and trust. Give them a free sample of what you have to offer and they’ll come back to buy.
Engage and Build a Relationship – Reel in your audience with questions. Rather than just throwing out some information you hope they will like, invite them to take part in a conversation by ending your post (on your blog, Facebook, etc.) with a question. Even if it’s as simple as “do you like this idea/colour/thing?”.
Now I want to ask you to do something, not for me, but for you. Go to www.klout.com and find out your Klout Score then share it in the comments below. After you’ve done that, begin to make the changes mentioned above.
Take a couple of weeks to implement these changes then come back and share your updated score with us. I can’t wait to see how much your business score grows!
Commenting on their posts and engaging with them will begin a dialogue that will grow and lead to networking if you play your cards right. You can’t just sit and wait for someone else to start talking to you.
If you want people to notice you, you need to spend some time noticing them.
Here are eight super easy ways to get others talking:
Listen – Ok, so it’s reading, not hearing, but you still have to pay attention. Take an interest in what others have to say and then use the share and re-tweet button often. When you re-tweet something on Twitter, add a comment to the tweet such as “great info” or “love this!” so you are re-tweeting and encouraging the other person at the same time. When you share on Facebook, be sure and tag the person so they know you have shared something they have done.
Talk to Others – Reply and comment on what other people have to say. Instead of worrying about coming up with something brilliant for your own status, try commenting on what someone else has posted for theirs. It doesn’t matter if it is Twitter, Facebook or Linkedin, you can comment on what someone has posted. Respond to them, ask a question, engage in the dialogue. In most cases people will respond back to you.
Go Visiting – Stop by all those pages you “like” on Facebook or the groups you join on Linkedin and participate in the conversation. Most of the group or page admins are working hard to create a place where people can have dialogue. Help them out and be part of the conversation. You will be surprised how much influence you can have by doing this.
Show Up – Check in daily and participate in the conversation. It is not enough to show up once a week for an hour and mass comment on everything and anything that people are saying. It is better for you to spend five minutes a day, but be present every day. The commitment to showing up daily makes it more likely that people will respond to you, if they do not see you updating and commenting on a regular basis they are less likely to notice you.
Read and Comment on Blogs – If you have a blog and no one is commenting, ask yourself where do you go to comment? You need to participate in the blogging community by reading and commenting on what other people are doing on a regular basis as well if you want people to do the same for you.
Ask Questions – The best way to get someone talking is to ask them a question. Even something as simple as, “I’m looking for a great book to read, any recommendations?” or, “What are your 3 favorite songs right now?” The bonus is that these types of questions give you insight into the people you are talking to and allows you to really get to know them better.
Get Opinions – Have a new freebie? Ask your connections on Social Media what they think. New page on your site? Ask for feedback. This has two purposes. 1) To engage with your audience and 2) To drive traffic to your website/freebie/salespage/etc. Anytime I launch a new program I don’t just throw it out on Social Media and hope people will rush to buy. Just as I did with The Social Club, I share it first with my circle of colleagues and existing clients and ask for feedback.
Be Real – This doesn’t mean you need to share every last personal moment in your life but it is ok to share some of the bigger moments. Showing customers and prospects that you are a real person with a family, hobbies, etc. is often a great way to make a connection and build a relationship. So, post a pic of your wedding, new baby, new car, new house, pets (have you seen my fur-kids on Facebook?), or kids. Enquiring minds really do want to know.
Engaging in conversation takes two but it only takes one person to get things started. If you find that people are not talking to you it is usually because you are not spending any time talking to them. Try to do for others what you would like them to do for you. Yep, the golden rule even applies to Social Media!
If you follow these eight steps I guarantee you that people will start having regular dialogue with you.