Whenever someone tells me they have a cash flow problem, I almost always uncover that they actually have a marketing problem.
Humor me for a moment and ask yourself, what would need to change to lose 10-15lbs?
Could you eat healthy one day a month, and binge the rest of the time? Could you exercise only when you “felt” inspired?
The New Year is on the horizon, it’s time to say goodbye to this year and hello to your future. There is always LOTS of excitement and motivation in the air as one year completes and another year begins. It’s a time for you to spend some time looking at your past year and dreaming of what the new one will bring.
The following is a list of tips for you to review the year past and the year ahead in both your personal life and in your business. These 21 tips are crucial for you to follow if you want to set yourself up for a crazy successful, happy and profitable year.
Gary Vaynerchuk has been quoted saying “Content is King and Queen.” Yet, the vast majority of people who are struggling in their business, don’t actually have a cash flow or a lead generation problem. They have a marketing problem. That marketing problem is directly linked to creating content.
In today’s world, your content is your marketing. It is how people find you, get to know you and make decisions about doing business with you.
About a year ago, I decided that I wanted to have my content dripped on social media around the clock so I could always have a presence. For some reason, I thought that more volume would equal more traffic to my website. More traffic would mean a bigger list and more opportunities to serve and sell stuff.
I signed up for MeetEdgar and my team created an entire library of content that could be shared for me. They worked on building this content for weeks, and every week when I’d write a new blog, we’d slice and dice that piece of content into as many tweets and formats as we could for social sharing.
As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.
Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!
You are never too experienced to learn how to sell better.
People often think that selling is BAD. When in fact, the best salespeople are those who do a really good job of serving others. They don’t even have to try to sell because it’s so natural to them that people just want to buy.
A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain…
I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few online programs that most certainly should be making me rich while I slept. This guy knew how to do this, he was smart, came with raving endorsements and all in all was a great coach and mentor.
There’s no such thing as a local business today, and if you have one, you’re going to become obsolete unless you quickly change your way of thinking.
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