Last week, Kylie on my team asked me for blog content one week before our annual big event. I typed up a reply to her to say, “let’s skip next week” and then I had a moment.
We think of social media as a way to connect with our friends, loved ones, and community. But it doesn’t always feel that way, does it?
It’s that time of year again! As my team and I come together and prepare for (what we believe to be one of the most anticipated events of the year) Money, Mindset and Marketing, we couldn’t help but map out a list of previous event fails. Yes, event fails. Let’s be honest here- no matter how much time you invest, how much effort you attempt to put into your flawless execution or how much energy you put into planning an event, things can, and likely will, go wrong.
If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them. Why are you sending an email when you can pick up the phone and talk? Have you considered sending them a hand-written letter on their birthday instead of a text?
During daily communication, emails regularly get misinterpreted because we read them through the filter of how we’re feeling at that moment, not through the feeling of the sender. However, when you speak to someone, you can hear the enthusiasm and sincerity in their voice.
Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.
A client recently asked me what I was doing to get my list “GDPR” ready. If you don’t know what GDPR means, it’s the EU’s new General Data Protection Regulation.
It’s common sense. It’s not something you should worry about unless you don’t adhere to ethical list building practices.
You know you need to create content for your business. I’m going to guess you’ve fallen into the trap of treating every piece of weekly blog content like some menial task you need to cross off your to-do list so you can say it’s done.
That’s the problem.
Social media is a marketing tool that has become crucial in building a business over the last ten years. Marketing is what you do to attract customers to your business, from cash flow problems caused by a lack of marketing to managing the incoming responses to your marketing via your notifications and inbox. It’s all marketing.
This week you’re going to dive a little deeper into the social media marketing side of things.