Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live.
In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, I specifically talk about the fact that you don’t need to be everywhere when it comes to social media and I really do believe that, however, I do believe Periscope is a game-changer.
Broadcasting live from your mobile device allows people to see and connect with the unedited and unfiltered you. I like this because it’s as close to speaking to an in-person audience as you can get.