Marketing

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How To Get Clients

The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients. If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve? Let’s start this conversation about the process …

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LinkedIn Marketing 101: Inbox Sales Spam

LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services. This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used …

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Marketing is Like Exercising

I recently realized that marketing is like exercising. It’s so easy for people to give up on marketing, just like they have given up on exercise. They don’t know where to start, and when they don’t see instant results (cue the scale) they give up.