We need to talk – you know the conversation is about to get serious when you hear those words. It’s time for a Shop Talk about tagging, or more specifically about how to tag with tact.
What is a tag, you might ask?
A tag is when you upload an image to Facebook or Instagram and you click the tag button to tag someone else in the image. Sounds simple right? What could go wrong?
Trust me, a lot could go wrong…
A simple 2-step content creation strategy so that you can easily create content and share it in a multitude of places on social media is a magical thing – and that’s what I’m covering in this edition of Shop Talk.
I’m going to share with you exactly what I do with my own content.
You see, I don’t really like to work hard – I prefer finding quick and simple ways to accomplish what I need to do. What could be simpler than a 2-step content creation strategy?
Writing a book is easy compared to the book marketing strategy that goes into getting it into the hands of the people you intended it for. Peggy McColl, who wrote the foreword for my book Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, once told me that 95% of authors sell less than 200 copies of their book.
Why is it some authors become New York Times best-selling authors and others end up with a garage full of books?
What separates the successes from the failures when it comes to a book launch?
One of the #1 complaints about social media is that it’s often just one big pitch-fest.
It seems that everywhere you turn someone is yelling at you, “BUY MY STUFF, BUY MY STUFF”.
It never ceases to amaze me that so many entrepreneurs today spend zero time building relationships and expect to be successful. It’s as if they think that easy access to their audience means they no longer have to woo them.
Creating a social media content management plan can help you get your message heard. By deciding in advance how you will use social media and what kinds of content you will share, you can ensure that your marketing efforts will help your business grow.
To help you get started, here are 6 Easy Steps to Create Your Own Content Management Plan…
According to the White House Office of Consumer Affairs, it is 6-7 times more costly to attract a new customer than it is to retain an existing customer. Considering the fact that 80% of your company’s future revenue will come from 20% of your current customers (Gartner Group), customer retention is something you’ll want to be paying attention to when planning for 2016.
When it comes to planning out the year to come, we often focus on how we can drive new prospects into the marketing funnel. New leads, new customers, onboarding, etc. become the cornerstone of our strategy and sometimes, we forget to nurture our existing customers and build in strategies to retain them.
Building on my previous post, Four Business-Planning Strategies for 2016, here are three ways in which you can build customer retention into your 2016 strategy.
Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live.
In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, I specifically talk about the fact that you don’t need to be everywhere when it comes to social media and I really do believe that, however, I do believe Periscope is a game-changer.
Broadcasting live from your mobile device allows people to see and connect with the unedited and unfiltered you. I like this because it’s as close to speaking to an in-person audience as you can get.
Why do great ideas die?
It could be because you get distracted and make excuses because of fear of success or failure. It may also be due to a lack of motivation, or knowledge around how to execute, leaving you stuck and unable to take action.
Perhaps you’re missing out on the possibilities that the future holds for you because you’re not following through.
It’s quite sad how many great ideas, that hold great potential, fizzle out. It happens all the time.
It even happens to me.
Why Free is Too Expensive 19 Apr , 2017
How To Use YouTube Live Events 18 Nov , 2014
Shop Talk – Get Your Gravatar On! 27 Aug , 2012
