The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients.
If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve?
Let’s start this conversation about the process of getting clients from attraction to conversion.
Have you ever wondered how your customer experience impacts your business and brand?
Let me tell you a story where I was the customer with … an interesting experience:
When we decided to book our flat in Scotland for two weeks, we were immensely excited to learn that there were – not one, but two – Michelin-rated restaurants within walking distance. The term “Michelin Star” is the hallmark of fine dining quality with restaurants around the world proudly celebrating this attainment.
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience.
Human beings love stories.
So, when I came within earshot of one on a recent vacation, it got me thinking about how impactful stories are in our daily lives and our businesses.
Reading is critical to your success and development as a human being and in your business. To put it simply: leaders are readers.
Learning doesn’t stop when you get that diploma or settle into a job. Your development matters, and that’s why I’m a huge advocate for self-education and ongoing learning.
Try is a weak word. When it becomes a part of your vocabulary, what you’re actually doing is telling yourself that you’re not committed, serious, or interested in following through.
When you’re serious about whatever it is you’re doing, you stop implying that you will ‘try’ and, instead, simply do. You commit to getting it done. You commit to showing up. You’re all in!
I recently realized that marketing is like exercising. It’s so easy for people to give up on marketing, just like they have given up on exercise. They don’t know where to start, and when they don’t see instant results (cue the scale) they give up.
Sally Hogshead wrote the book Fascinate, and I’ve heard her say many times, “Different is better than better.”
Is different better? In a noisy space, and a competitive market, how you are different speaks volumes over how you are better.
Different gets noticed. Better is often debatable and is usually opinion based.
Different cannot be disputed.
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