Events as an Effective Marketing Tool
28 Sep

Events as an Effective Marketing Tool

By Lisa In Blog, Business, Entrepreneur, Marketing, Mindset, Networking /   No Comments

Events can be an extremely effective marketing tool for building your business.

Attending events and hosting events might be something that you should consider if you want to grow your network and build your credibility. Events are more than just people sitting in a room, listening to speaker after speaker talking to you, instead of with you. When you leverage what an event has to offer, you can leave with more than just a notebook full of words.

Let’s break down why people make the investment to attend events, and why people choose to spend the time and money hosting them.

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Unconventional Marketing Opportunities
14 Sep

Unconventional Marketing Opportunities

By Lisa In Blog, Business, Entrepreneur, Marketing, Networking /   No Comments

Entrepreneurs are aways looking for good marketing ideas that can help them build their business, but what about the unconventional marketing opportunities you might be missing?

Let’s state the obvious for a moment and say that every  business owner is looking for more customers. In order for you to attract more customers you must do things to make people aware of your business. You also have to keep doing things so you remain visible in the market place if you want to continue to grow and scale your business.

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Clean up your money habits
31 Aug

How To Clean Up Your Money Habits

By Lisa In Blog, Business, Cash Flow, Entrepreneur, Marketing, Uncategorised /   No Comments

Your habits around money will dictate your relationship with money for years to come, and chances are, it might be time to clean up your money habits.

Money is a touchy subject for a lot of people, especially women. It doesn’t have to be that way.

You own a business. You don’t have to apologize for talking about money. In fact, you should be thinking about, observing and measuring money on a regular basis.

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Are You Ready For Opportunity?
10 Aug

Are You Ready For Opportunity?

By Lisa In Blog, Coaching, Entrepreneur, Marketing /   2 Comments

Are you really ready for opportunity when it hits?

Stop for a moment and imagine that you do something remarkable and all of a sudden millions of people know who you are.  This happened to someone I know recently and sadly, they were not ready.  They reached out and shared something with me that had thrown their name, and their business suddenly and unexpectedly in front of tens of millions of people.

They were not ready.

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Instagram for Business: From a Millennial
15 Jun

Instagram for Business: From a Millennial

By Lisa In Blog, Business, Marketing, Social Media /   No Comments

Instagram is often an untouched resource for business owners. You’re able to show your personality and creativity through visual storytelling. Whether you sell clothing, bath and beauty products, stationery or anything else in between, Instagram can be an incredible way to reach more people and start generating income for your business.

Diana, who is a member of my team, said Instagram is by far her favourite Social Media channel. She’s 20-years-old and that really got me thinking – what makes Instagram so appealing to Millennials?

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How To Tag With Tact
17 Feb

How To Tag With Tact

By Lisa In Blog, Coaching, Marketing, Shop Talk, Social Media /  1 18 Comments

We need to talk – you know the conversation is about to get serious when you hear those words. It’s time for a Shop Talk about tagging, or more specifically about how to tag with tact.

What is a tag, you might ask?

A tag is when you upload an image to Facebook or Instagram and you click the tag button to tag someone else in the image. Sounds simple right? What could go wrong?

Trust me, a lot could go wrong…

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2-Step Content Creation Strategy
03 Feb

2-Step Content Creation Strategy

By Lisa In Blog, Content, Entrepreneur, Marketing, Shop Talk, Social Media, Twitter, Video /   2 Comments

A simple 2-step content creation strategy so that you can easily create content and share it in a multitude of places on social media is a magical thing – and that’s what I’m covering in this edition of Shop Talk.

I’m going to share with you exactly what I do with my own content.

You see, I don’t really like to work hard – I prefer finding quick and simple ways to accomplish what I need to do. What could be simpler than a 2-step content creation strategy?

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