Are you the kind of person who waits around for the perfect time to get things done? Recently, I sat in an airport, two hours before a flight to Florida, and decided to haul out my laptop and get some work done. I was already waiting at the gate for them to call for pre-boarding, …
Do you know what your business model is? More specifically: can you tell me exactly how many customers you need and what products they need to buy in order to reach your business profit goals? One of the biggest mistakes I see business owners making is melding too many business models into one.
You may have fallen into the trap of focusing on lead generation when what you really need to focus on is your ability in converting leads into paying, happy and satisfied clients. Too many people are afraid of being “salesy” – and their lack of sales knowledge gets in the way of actually selling and …
The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients. If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve? Let’s start this conversation about the process …
Have you ever wondered how your customer experience impacts your business and brand? Let me tell you a story where I was the customer with … an interesting experience: When we decided to book our flat in Scotland for two weeks, we were immensely excited to learn that there were – not one, but two …
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services. This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used …
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience. Human beings love stories. So, when I came within earshot of one on a recent vacation, it got me …
Reading is critical to your success and development as a human being and in your business. To put it simply: leaders are readers. Learning doesn’t stop when you get that diploma or settle into a job. Your development matters, and that’s why I’m a huge advocate for self-education and ongoing learning.
Try is a weak word. When it becomes a part of your vocabulary, what you’re actually doing is telling yourself that you’re not committed, serious, or interested in following through. Stop saying, “I’ll try” … in life. When you’re serious about whatever it is you’re doing, you stop implying that you will ‘try’ and, instead, simply …
I recently realized that marketing is like exercising. It’s so easy for people to give up on marketing, just like they have given up on exercise. They don’t know where to start, and when they don’t see instant results (cue the scale) they give up.
