Content can be simple and effective, if you have a plan.
There are lots of ways to generate content and it doesn’t have to be difficult. In fact, with just a few tricks, you can turn boring copywriting into exciting marketing for your business!
If you start with clarity around what you want to create content on, it will be much easier.
Don’t get caught trying to “wing it” at the last minute… you know it doesn’t always work!
Watch this week’s video for some of my own secrets to making content planning easy and sustainable. Then, if you’re ready for more ways to help get your Content Marketing Engine going, check out the new Pilot Project —>https://www.lisalarter.com/contentpilot/
Are you sick and tired of logging onto Facebook only to find that someone has added you to yet another group that you didn’t ask to be a part of?
Or, is it finally time for you to leave the group you joined months ago that’s become nothing but a spam free-for-all?
I completely get how you might be feeling about Facebook Groups.
Sometimes it can be confusing and more than a little frustrating trying to navigate all the profiles, pages and groups on Facebook and understanding what’s what.
Here is a quick video that gives you a simple explanation of the difference between an open, closed and secret Facebook group AND gives you the step by step instructions on how to leave those groups you no longer want to be a part of for good!
Facebook Groups are a great way to bring people together when they are done well.
You can tell when a group has a solid leader and members who are happy being part of the community because everyone is engaged, adding value and participating.
In The Pilot Project Facebook Group we have a remarkable community of people who have called the Group their Mastermind because of the ongoing sharing, asking of questions, collaboration and support that takes place.
This is the power of Facebook Groups when the members who are there want to be there and show up fully.
The same is true when they are not done well. You can tell by the lack of engagement, and the volume of spam postings where everyone is trying to promote their own stuff.
You can also tell when they were a short sighted idea and are now abandoned with no love and attention to be felt by anyone.
Make your Facebook Group a great place for people to hang out because your community and relationship with people is the most important thing you can get from Facebook.
You may be wondering why your picture does not show up every time you leave a comment on a blog post. Your picture does not show up because you have not set up your Gravatar.
Your Gravatar is the universal Avatar that allows the internet to recognize who you are based on the email address you use every time you post a comment on a blog.
This is one of the most popular training videos I have done on how to set up your Gravatar. The reason you want a gravatar is because it allows people to easily recognize and identify with you when you comment on a blog post as well as link back to your and your website.
I have noticed that, although I have shared this before, there are still a number of people without a Gravatar commenting on my blog. Are you one of them?
Leave a comment below to see if your photo shows up or not. If it doesn’t, got to Gravatar and set it up and then come back and try again. Sometimes it can take a few hours for Gravatar to update so, don’t be worried if it doesn’t work immediately.
Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos?
Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram?
Your customers have a preference too. Your ability to engage them where they like to hang out is critical for success.
When you use an aggregator (ie: a digital gallery) to gather images and then share the link for others to view them, you enable people to participate on the network they prefer making engagement much easier to accomplish.
Where do you prefer to share images when it comes to Social Media? Leave us a comment below on your Photo Sharing app of choice!
Has your business taken time to consider what you will do if and when one of your customers takes to Social Media to voice their constructive feedback? Social Media is a great way to network and build relationships with your customers but what happens when things go sideways?
This is not a possibility, it is a probability. This video walks you through some simple steps to prepare your business to deal with this in a professional manner when it happens.
If you want to read more about this, also check out my post on desk.com and please let me know what you think about this subject and how it’s impacted your business.