Video

Shop Talk – Did you buy yourself a job?

I had to put my life at risk to shoot this video for you! Seriously! I had to climb these massive rocks to get out of the wind, and I did it–just for you. The reason why… this message is important. This week’s video is about why you got into business to start with.  Remember […]

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Understanding 3 Types of Facebook Groups and How to Leave a Facebook Group

Are you sick and tired of logging onto Facebook only to find that someone has added you to yet another group that you didn’t ask to be a part of? Or, is it finally time for you to leave the group you joined months ago that’s become nothing but a spam free-for-all? I completely get

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Shop Talk – How To Add Your Picture When You Comment On Blogs

You may be wondering why your picture does not show up every time you leave a comment on a blog post.  Your picture does not show up because you have not set up your Gravatar. Your Gravatar is the universal Avatar that allows the internet to recognize who you are based on the email address

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Shop Talk – How to Maximize Photo Sharing for Your Audience

Are you limiting the engagement you get from your customers by telling them which social media site they have to use to share photos? Think about why you use the Social Media channels you use and which ones you prefer. Are you a Tweeter? A Facebook fanatic? Maybe you prefer Pinterest or Instagram? Your customers

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Shop Talk – Turn Customer Complaints on Social Media into Business Opportunities

The worst thing you can do when someone complains about your business through social media is to take it personally and get emotional. If you take that approach, you may win the battle but you won’t win the war.  What you really want is to end up with a happy customer. Let me share my

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Shop Talk – Preparing Your Business for Social Media Complaints

Has your business taken time to consider what you will do if and when one of your customers takes to Social Media to voice their constructive feedback? Social Media is a great way to network and build relationships with your customers but what happens when things go sideways? This is not a possibility, it is a

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Shop Talk – Three Critical Elements to a Successful Facebook Ad

Recently Facebook made some changes to how they approve ads.  If you don’t know what they are, chances are your next ad may not get approved! I got the skinny directly from someone in the Facebook Advertising department and want to share these three critical elements to getting your ad approved plus a couple other

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Shop Talk – Why You Are Getting Un-Followed on Twitter

Do you use automation? I’ve come to realize that, much like power, automation can be a good or bad thing depending on how it’s used. Take my business for instance. I use automation to ensure that whenever someone signs up on my site or purchases a product they get the information they have requested immediately

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Shop Talk – How to Get More Likes on Your Facebook Page

One of the questions that I get quite often is, “How can I get more people to like my page?” Of course, this isn’t a simple, single post answer (I have an entire module in The Social Business Academy that is about only this!), but there is one really easy tip I can give you

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