Have you ever wondered why some people seem to effortlessly build their business through a non-stop source of referrals while you’re left wondering why no one is referring their clients, friends and colleagues to you?
A man that lives in our community has won the hearts and minds of every dog and its owner. He has set up an area in his driveway where there is a cooler filled with dog treats. Every dog that walks in the neighbourhood knows that this is their place to stop and get a friendly hello and a snack when they are out walking. It’s also become a fantastic way for this man to get to know all of his neighbours.
This past week, I made a huge mistake. I run a business accountability program called DRIVERs that people can join after attending Roadmap. One of the elements included in DRIVERs is a webinar to help people tune up their Roadmap. That webinar was scheduled for this week but there was one small problem. No one knew.
Only a small number of people in our Facebook group saw the post about it and the person on my team who helps to manage this program didn’t know either.
Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.
When I was in Asheville speaking at the Medipreneur conference, I stood in front of a room full of pharmacy professionals and made a bold prediction. I predicted the Amazonageddon of pharmacy.
I predicted that one day Amazon would be responsible for consumer fulfillment of prescription drugs and painted a picture of going to your doctor, having your prescription uploaded via a mobile app, and then delivered to your home within hours. No more needing to go to your local pharmacy.
Last week, my husband and his business partner opened their taproom for the Annapolis Brewing Company. I spent pretty much Thursday through to end of day Sunday working at the taproom, serving beer, cider and wine, chatting with people and pretty much forgetting about my phone because there was so much going on.
Defining moments have the ability to completely shift and shape your future. When I think about my own personal defining moments, two different memories come to mind.
Flashback to 2006 when the idea of starting my own business and leaving my (very safe and secure) corporate job was tinkering around in my brain. My mom had just lost her husband and she was going through a terribly difficult time. She was also trying to sell her house but hadn’t had any showings in several weeks, let alone any offers.
You know you need to create content for your business. I’m going to guess you’ve fallen into the trap of treating every piece of weekly blog content like some menial task you need to cross off your to-do list so you can say it’s done.
That’s the problem.