Have you ever wanted to be able to reach out and connect with people from the comfort of your home or office but weren’t sure where to start?
This blog post will change everything for you. I am going to share step-by-step how we took a planning workshop live to the web and had a fantastic experience using YouTube Live Events.
One of the top obstacles for entrepreneurs is trying to figure out how to market their business online and share on Social Media.
If you are stuck in this rut where you feel like you’re saying the same thing over and over again and no one is really listening, you need to know that it can be easier.
Content is key — it is the reason why people want to visit your website and pay attention to what you do. They are seeking out your expertise and want information that can help them.
Your expertise and knowledge can make a huge difference for someone else when you share and can assist with building a strong and connected platform for your business via Social Media.
In this video I share some of my best kept secrets for taking content creation from overwhelm to systematized.
And this only scratches the surface of what the members of the Content Pilot will learn! (find out more here: http://www.lisalarter.com/contentpilot)
So, check out these secrets then let me know – What is the one thing you are going to do today to make content creation easier for your business? Share in the comments!
When was the last time you Googled something? Yeah, thought so.
Google is a beautiful thing when it comes to search. Speaking of search….. Let’s talk about why you need yes another button on your blog.
If you don’t have the Google +1 button, you need to watch this.
Do you ever get that feeling in the pit of your stomach? You know the one: “Why is that person following ME on Twitter? How did they find me?” and the very next thought is probably…. “I wonder if I should I follow them back?”
Trust me you are not alone, this sort of thing happens all the time! Especially if you are new to using Twitter.
I made a video for you to help with what you might want to do.
Let me know what you think!
One of the things people often say to me is “How do I get more people to like my business page on Facebook?” Sometimes they are focused on the wrong thing – just moving the number, instead of creating a community with the right people who like their Facebook Page. I have some tips that can help you, a few easy ways to attract quality likes to your page! Watch and see…
Q: I have some contacts on Facebook as acquaintances and want to switch them over to just friends, but it seems that they will have to go from acquaintances to close friends not just friends. Is there any way to go back to friends?
A: Close friends are people you really know, acquaintances are now people you want to keep outside of the circle of people you really know. This layer was added a while back to help you categorize friends. Friends cannot see which they are for you (they don’t know what lists they are on either).
Have a Question of Your Own?
Each week I answer a question here on my blog so, don’t be shy! Send in your questions by leaving a comment here on my blog or:
1. Email me at Lisa@lisalarter.com
2. Ask on Twitter using the hashtag #AskLisa
3. Post it on my Facebook Wall
It’s finally here! Facebook Timeline for Pages and the changes are looking great!
The changes being rolled out for pages are not identical to what you have on your personal profile so you will want to pay close attention so you can take advantage of what is new!
Let me walk you through the simple steps of getting your page set up here. So, in the end, you have something that looks like this! A beautiful landscape for you to showcase your business.
The first thing you will see is a message at the top of your page like this. The first thing I did was add a cover image (I used the one I have on my profile for now) so I could get a preview of my new page and see what it looks like. To add a cover simply click on Add a Cover button and upload your picture.
Note the details though – only Admins can see the preview until you press Publish Now. And, on March 30 you will automatically get the new design, so you have a month to set it up the way you want before it is automatically set that way.
When you click on the add a cover button you are going to get this warning message. Now this freaks a lot of people out – they don’t want to be in “violation” of the rules. The biggest message here for me is the cover should not be primarily text based (meaning all words no photo) and should not infringe on copyright. You will want to use some discretion around this and come up with something that is a good indication of your brand but does not cross the over the boundaries and get yourself in trouble. For more info, click on the Learn More button – but the explanation might not be as detailed as you are hoping to find.
Once you add a cover photo you will be able to immediately see it at the top of your page. This is a great piece of real estate for you to show off your business! It is definitely going to make more of an impression than the mishap row of photos that was there before. I love it!
Next you will want to Start the Tour and see what all the changes are about. Click on the Start Tour button and your tour will look like I am about to explain.
1. This first view is all about choosing your cover photo. We already did that – it’s too much fun to wait for the tour before adding the picture so you might as well get it out of your system right away!
You will also notice a recommendation on how to set up your profile picture for your page. This is what people will see in the newsfeed. Notice, here you are going to be told to use a logo or image that represents your page and that this new profile picture is square – at least 180 pixels wide.
2. You can highlight what is important! Photos, likes and apps are now at the top of your page so it is easy to find them. You can change the order of your photos to show what you want in the photo box, and you can show a maximum of 12 apps on your page.
3. Next you will see how to work your actual timeline. This is where you can go back and add events, start an event to make it wider etc. For those of you who do not like the two column view, you may want to star all events (this turns the event into a wide post) so that all your posts line up in one column and see how you like that view.
4. The fourth change is your new admin panel. I love this because you get to see all your notification and messages. YES, I said messages! There is also a spot for you to Manage your Page and Build your Audience which is really neat!
5. Finally you will see what page admins have been waiting forever for! Messages for pages! This means you will be able to communicate privately with your community via your Facebook page which is amazing!
Now that you have completed the tour you should be ready to publish your page and have some fun! If you want to see what a published page looks like first, head over to my page www.Facebook.com/SocialMediaForYourBusiness and take a look!
Lastly if you admin more than one page you will see this notice at the top of your page, making it easy to manage and preview all of your pages in one spot!
So, what do you think? Are you going with the flow, sick of the changes or, like me, are you super excited about all these new features that can make it easier for you to market your business? Please share with me in the comments!
And, if you still don’t have your profile timeline up and going, my Timeline Training can help you with that. Just CLICK HERE to get started!
Q: What do you think about Facebook Ads? Do you recommend them? Why or why not?
A: Facebook ads are a complete waste of time and money UNLESS you know exactly who your target audience is.
There are 3 ways to use Facebook ads:
If you know your target market and want to do one of the above things, then Facebook ads are definitely for you. But, don’t forget that the only consistent thing about Facebook is that it will change! With the new changes ahead, planning and strategy for Facebook advertising will have to change as well. Check out my blog post on Timeline for Pages here and be sure to watch my newsletter each week (just enter your email address in the box to the right below the Books to sign up if you haven’t already) for updates on the new things facebook is rolling out!
Have a Question of Your Own?
Each week I answer a question here on my blog so, don’t be shy! Send in your questions by leaving a comment here on my blog or:
1. Email me at Lisa@lisalarter.com
2. Ask on Twitter using the hashtag #AskLisa
3. Post it on my Facebook Wall
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