Building a community is key to your success. I’ve shared with you recently the benefit of connecting in-person and I’ve talked about the best methods to maximize your online efforts.
Today, I want to share with you four platforms that you can use to connect with your audience and why each will help you to build relationships and, in turn, grow your business.
Have you ever wondered if group coaching or a mastermind group is for you?
Chances are you have found yourself in a situation more than once where you wished you could bounce ideas off of other business owners, learn from those who have done what you want to, or find the inspiration to get unstuck and take massive action in your business.
Many business owners operate their business alone as if it were a silo and because of this, they move forward at a slower pace and fail to benefit from the experience of others.
When was the last time that you got out from behind your screen and joined the “land of the living”? If you’re an entrepreneur, especially a work-from-home one, you may not connect with other people as often as you like because you find yourself busy. Busy getting things done, busy trying to grow your business, busy consuming social media and busy taking care of your family.
Can you relate?
She said, “I really like it when you share personal stuff. It makes me relate to you and like you even more as a business person.”
Well, isn’t that interesting?
Do you ever find yourself censoring the very thing that you consider to be a liability instead of viewing it as a strength?
I have a bunch of liabilities that have proven to be strengths in my life and business.
Blind-sided.
That’s what happened to me on May 30th, 2015.
It started with a burning sensation in my stomach and escalated to unimaginable pain. I knew I had a bowel obstruction but the question was — how bad was it?
“I say the universe speaks to us, always, first in whispers. And a whisper in your life usually feels like ‘hmm, that’s odd.’ Or, ‘hmm, that doesn’t make any sense.’ Or, ‘hmm, is that right?’ It’s that subtle. And if you don’t pay attention to the whisper, it gets louder and louder and louder.
I say it’s like getting thumped upside the head. If you don’t pay attention to that, it’s like getting a brick upside your head. You don’t pay attention to that—the brick wall falls down. That is the pattern that I see in my life and so many other people’s lives. And so, I ask people, ‘What are the whispers? What’s whispering to you now?” — Oprah Winfrey
When we look at the type of content we share on social media, strong visuals can make a huge difference to overall performance. Humans process visuals 60,000 times faster than text (MIS Research Center, University of Minnesota). Presentations with visual aids were found to be 43% more persuasive than those without – that certainly translates into social media as well.
While some social networks rely more heavily on photos (like Facebook, Instagram, and Pinterest), most of the other platforms utilize photos in some way. Understanding how to maximize the space is crucial to getting the best results from each platform.
E-mail marketing can be a tricky landscape to navigate. With the rules ever-changing and technology evolving, it can be difficult to stay on top of what works.
In a previous blog I focused on the changes I had made to my newsletter to test delivery rate, open rate and click through rate. Our pared down template – no images and just one link – continues to perform well.
Though what I shared in that blog has helped, there is one more critical thing that I forgot when it comes to improving email open rates.
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