When we look at the type of content we share on social media, strong visuals can make a huge difference to overall performance. Humans process visuals 60,000 times faster than text (MIS Research Center, University of Minnesota). Presentations with visual aids were found to be 43% more persuasive than those without – that certainly translates into social media as well.
While some social networks rely more heavily on photos (like Facebook, Instagram, and Pinterest), most of the other platforms utilize photos in some way. Understanding how to maximize the space is crucial to getting the best results from each platform.